DEARBORN - Lincoln once again has kicked off its goodwill Intelligence Project to reward “America’s Smartest Company” with $100,000 to benefit the chosen company’s charity of choice.
Lincoln is engaging with employees from companies like Accenture, Pitney Bowes and Cigna Healthcare through brain-teasing and road-testing to promote smart business and help raise funds.
The activities include smart games where participants test their intelligence in a series of challenges that include reasoning exercises, intuition, puzzle-solving, memory and computation. Software and smartphone hardware designed exclusively for the Lincoln Intelligence Project will measure individual and group challenges and promote teamwork.
The fun also includes the opportunity for participants to get behind the wheel of one of Lincoln’s smart vehicles, including the new 2013 Lincoln MKS with exclusive MyLincoln Touch™ driver connect technology. The employee teams will use voice command, touch screen, steering wheel control and the media hub in controlled tests to demonstrate how easy the technologies are to use.
The nationwide contest promotes smart business and allows employees to interact with Lincoln’s smart luxury vehicles that make driving easier, more enjoyable and safer.
“Lincoln has some of the automotive industry’s smartest vehicles featuring technologies that create the driving experience luxury auto consumers expect,” says Connie Fontaine, Lincoln U.S. Marketing Communications Manager. “Working with other companies and highlighting these vehicle features is a great way for us to heighten perceptions of the brand and spark dialogue about Lincoln’s driver benefits.”