DEARBORN - Despite the blazing hot weather, turnout was excellent Monday for the first 2013 Lincoln Ride-and-Drive event held at Ford World Headquarters in Dearborn.
Employees who attended the drive had a chance to personally experience the transformation of Lincoln by comparing the new 2013 Lincoln MKS to previous models from 2010, 2011 and 2012.
The drive is conducted on a closed course with a professional driver sitting in the passenger seat. The experience includes one lap around the track in a previous-model-year vehicle and two laps in the new MKS – one with the vehicle in comfort mode and the other with the car in sport mode.
“We want people to be able to really feel the new enhancements in the 2013 MKS,” said Warren Coleman, one of the professional drivers escorting employees through the drive. “We’ve set up an evasive lane change, a hairpin corner, s-curves and speed bumps so that employees can see the differences in cornering ability, braking and acceleration.”
Two drive control technologies highlighted during the experience are Electronic Power Assisted Steering (EPAS) – which provides an easy, fluid steering feel at low speeds and a firmer, more controlled feel at higher speeds – and Continuously Controlled Damping (CCD), which constantly adjusts the suspension to deliver exceptional ride smoothness and handling.
“I thought the new model was more fun,” said Cathy Van Camp, who works in the Ford Research Library. “You could feel the difference in the suspension right away.”
Erin Scheffler, a digital editor in Public Affairs, agrees.
“The earlier model felt more like an older person’s sedan,” she said. “The new one felt a lot sportier and it handled much better.”
Jason Jackson, who works in IT at Ford Motor Credit, says participating in a Ride-and-Drive gives employees the knowledge they need to be ambassadors for the Lincoln brand.
“We can go out there and tell our family and friends that this is a good car – that we’ve driven it and that we’ve seen all the features,” he said. “The suspension is better, the controls are better. There is MyLincoln Touch in there so you do the swipes instead of the buttons. The car really has a lot of nice features.”
Scheffler says she would definitely give the 2013 a good recommendation.
“It’s really nice,” she said. “If you want a larger sedan in the luxury category but you still want sportiness, this is the way to go.”
There are still spots open for employees to register for Lincoln Ride-and-Drive events being held Wednesday at Regent Court and Thursday at iTek. If you’re interested in signing up, please click here.