DEARBORN - It’s out! One of the two 30 second spots that Lincoln will air in the Super Bowl this Sunday has made an early debut!
Watch it here: http://bit.ly/TcDUt0
This marks a huge milestone in our journey to the Super Bowl that started with Jimmy Fallon’s tweet on December 5th, asking his 7 million followers to Steer The Script by submitting their real life road trip experiences. In the coming days, we will bring you a truly unique story about a car as individual as the people who wrote it.
This piece will drive viewers online to the full 90 second story featuring all 5 tweets and celebrity cameos by Reverend Run, Will Wheaton and Emmitt Smith. This inventive approach in creating the most social Super Bowl spot ever has never been done, and the press is buzzing while consumer engagement is in full swing. Our paid media and PR efforts will reach a critical mass over the next four days, keep watching Lincoln in the news:
Detroit Free Press – Jimmy Fallon Leaks Lincoln’s Super Bowl Ad
Forbes: Emmitt Smith Is Carrying The Ball for Lincoln in Big Easy
USA Today: Super Bowl car ads opt for different curves
Detroit Free Press: Automakers build buzz for Super Bowl ads
You can view the spot and all the behind the scene coverage www.steerthescript.com. Make sure to follow all the excitement on Twitter @LincolnMotorCo or “Like” us on Facebook.
Continue to encourage your family, friends and colleagues to follow our incredible journey! More to come!