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 Lincoln Online

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Lincoln SYNC Services Provides Personal Touch With Unlimited Live Operator Assist
Nov-07-2012 10:40 AM ET
DEARBORN – Live operator assistance through Lincoln SYNC Services is one more element of a warmer, more personal experience that will be a cornerstone of the reinvented brand.


VanDyke Named Director, Global Lincoln
Nov-01-2012 10:05 AM ET
DEARBORN - Matt VanDyke is appointed Director, Global Lincoln. In this new position, Matt will be the Marketing, Sales and Service lead for Lincoln globally and will report to Jim Farley. Matt has had a variety of roles during his 20 plus years in the luxury automotive industry.


Lincoln Design Center Makes its National Debut
Oct-22-2012 9:20 AM ET
DEARBORN - During the Lincoln Design Center opening Thursday, Mark Fields, executive vice president, Ford Motor Company; President, The Americas, said that Lincoln’s reinvention has a “head and a heart.”


Q&A with Lincoln's Director of Design, Max Wolff
Oct-18-2012 3:00 PM ET
DEARBORN - As Lincoln continues its reinvention, Max Wolff is at the helm of the design studio that will create world-class vehicles for a new generation of luxury customers.


From Idea to Sketch to Clay to Metal: How a Vehicle Comes to Life in the Lincoln Studio
Oct-18-2012 3:00 PM ET
DEARBORN - Lincoln has torn down its physical and creative walls with its new design studio.


Lincoln Design Center Opening Marks New Milestone in Brand’s Reinvention
Oct-18-2012 3:00 PM ET
DEARBORN – Lincoln celebrates another element of its reinvention journey today with the formal opening of the new Lincoln Design Studio in Dearborn, Mich., the brand’s first new fully dedicated design center in four decades.


Lincoln Aims to Set Itself Apart from the Rest, Engages Potential Customers with Unique Test Drives
Oct-18-2012 8:55 AM ET
DEARBORN - As Lincoln continues to reinvent its brand and product lineup, MKZ is all-new and leads the way as the first of four new Lincoln models to come.


Lincoln MKZ Hybrid: America’s Luxury MPG Leader Delivers Personal, Unique Experience
Oct-15-2012 8:55 AM ET
DEARBORN– The dynamic, all-new Lincoln MKZ Hybrid delivers more miles per gallon than any luxury vehicle in America with an EPA-certified 45 mpg across the board – city, highway and combined.


All-New Lincoln MKZ Offers More Standard Features, Lower Price Than New Lexus ES 350
Jul-24-2012 8:55 AM ET
DEARBORN – The all-new Lincoln MKZ premium midsize sedan comes standard with more content and a lower starting price than the new Lexus ES 350.


Lincoln Ride-and-Drive Impresses Employees
Jul-17-2012 6:00 AM ET
DEARBORN - Despite the blazing hot weather, turnout was excellent Monday for the first 2013 Lincoln Ride-and-Drive event held at Ford World Headquarters in Dearborn.


Lincoln Hits the Bull's-Eye
Jul-11-2012 9:00 AM ET
OAKVILLE - It’s been dubbed by one journalist as Extreme Home Makeover - Dealership Edition. Others call it a transformation or resurgence in the Lincoln brand. Whatever you choose to call it, change is in the air at Lincoln and people are taking notice.


Design, Performance and Technology Experts Introduce Lincoln to Luxury Consumers
Jun-13-2012 6:00 AM ET
DEARBORN — Lincoln this spring brought together specially selected experts and luxury customers skeptical about the brand to showcase its reinvention.


The Lincoln Collection Is a Hole in One for the Perfect Golfing Weekend
May-25-2012 6:00 AM ET
DEARBORN - Gear up this spring for time on the greens with premium golfing items from the Lincoln Collection.


Lincoln Searches America for the Second Year in a Row to Crown the ‘Smartest Company’ for Charity
May-23-2012 6:00 AM ET
DEARBORN - Lincoln once again has kicked off its goodwill Intelligence Project to reward “America’s Smartest Company” with $100,000 to benefit the chosen company’s charity of choice.


Lincoln Opens It Up
May-23-2012 6:00 AM ET
DEARBORN - Back in the old days, drivers and passengers were exposed to the elements. The first car bodies were, of course, nothing more than motorized open buggies, with some having surrey-style fabric roofs. Not only were there no side windows, but windshields had not been invented.


Lincoln Turns Heads on the Red Carpet
May-21-2012 6:00 AM ET
DEARBORN - Lincoln made its mark in Hollywood and beyond throughout the first quarter of 2012. Here are few of the highlights.


Lincoln's 'Up' Gallery Helps Raise More Than $100,000 for Non-Profit Group
May-17-2012 5:00 AM ET
NEW YORK — Lincoln helped raise more than $100,000 for the Friends of High Line with a unique gallery experience that created quite the buzz on Manhattan’s West Side.


Longtime Dealership Upgrades to Better Serve Lincoln Customers
May-16-2012 6:00 AM ET
COLUMBUS - Along with outstanding products, providing a true luxury customer experience is a key ingredient to the reinvention of Lincoln.


Lincoln Transforms Customer Experience
May-15-2012 6:00 AM ET
DEARBORN - In addition to the reveal of the 2013 Lincoln MKZ, Lincoln also disclosed a new wide-ranging customer service program at the New York International Auto Show.


Lincoln Introduces New 2013 MKS to Facebook Fans
Apr-13-2012 6:00 AM ET
DEARBORN — Lincoln awarded three of its Facebook friends a test drive in the significantly refreshed 2013 MKS full-size sedan.


Lincoln and Chuck Hoberman Create Reflective, Inspiring Experience at New York
Apr-9-2012 6:00 AM ET
NEW YORK - Art and innovation are at the heart of Lincoln’s 2012 New York Auto Show display, with décor by New York-based artist and engineer Chuck Hoberman.


The People Behind the Lincoln Experience at the New York International Auto Show
Apr-5-2012 6:00 AM ET
NEW YORK - The new Lincoln not only includes seven significantly refreshed or all-new vehicles over the next three years, it also includes a brand-new experience demonstrated by the artistic and design-oriented ambience at the 2012 New York International Auto Show.


Lincoln Celebrates the Art of American Photographer Herb Ritts at the Getty Museum
Apr-4-2012 6:00 AM ET
LOS ANGELES – Lincoln is the exclusive sponsor of Herb Ritts: L.A. Style, an exhibition presenting one of America’s greatest photographers, at one of America’s great art centers, the J. Paul Getty Museum in Los Angeles. The exhibition opened on the evening of Monday, April 2 with a special VIP preview and reception.


The New MKZ: Lincoln’s Future Begins
Apr-2-2012 8:00 PM ET
NEW YORK – The all-new Lincoln MKZ makes its debut at the New York International Auto Show, marking a key milestone in Lincoln’s reinvention.


Lincoln Transforms Customer Experience at Each Touchpoint – from Shopping to Ownership
Apr-2-2012 8:00 PM ET
DEARBORN — Lincoln is reinventing how it interacts with customers, collaborating with a world-renowned organization of hotel concierges to create a better service experience. In addition, Lincoln will be providing around-the-clock online concierge services.


Company Observes Lincoln Day Events in Michigan, Debuts New Media Campaign
Apr-2-2012 6:00 AM ET
DEARBORN - This is an exciting week at Lincoln as the company launches the new media campaigns for the 2013 Lincoln MKS and Lincoln MKT, featuring Lincoln Drive Control, a new dynamic driving system.


Q&A with Kate Pearce, Lincoln Marketing Manager
Apr-2-2012 6:00 AM ET
DEARBORN - Lincoln Marketing Manager Kate Pearce recently sat down with @Ford Online to discuss Lincoln Day, the Lincoln brand and vehicles.


New Lincoln Campaign (Video)
Apr-2-2012 6:00 AM ET
DEARBORN - New TV ad for the 2013 MKS featuring John Slattery of Mad Men.


5 Cool Things to Know About the 2013 Lincoln MKS
Apr-2-2012 6:00 AM ET
DEARBORN - Five Cool things to know about the 2013 Lincoln MKS.


5 Cool Things to Know About the 2013 Lincoln MKT
Apr-2-2012 6:00 AM ET
DEARBORN - Five Cool things to know about the 2013 Lincoln MKT.


Special Lincoln Vignette and New MKS Spot Highlight Sunday’s ‘Mad Men’ Season Premiere
Mar-22-2012 11:00 AM ET
DEARBORN - Lincoln will be part of the most anticipated television premiere this year on Sunday when AMC's “Mad Men” begins its fifth season. Fans have waited 17 months to catch up with Don Draper and his cohorts at Sterling Cooper Draper Pryce.


Company Marks the Manufacture of the 1 Millionth Lincoln
Mar-22-2012 6:00 AM ET
WIXOM, Mich. - On March 25, 1968, Ford celebrated the production of the 1 millionth Lincoln, a 1968 Continental, at the Wixom Assembly Plant.


Lincoln Interior Design Chief, Soo Kang, Creates Harmonious Designs
Mar-21-2012 6:00 AM ET
DEARBORN –Lincoln's Chief of Interior Design, Soo Kang, has a well-tuned feel for overall harmony that creates a connection with the Lincoln buyer.


Lincoln Marketing Communications Manager, Connie Fontaine, Uses Her Creativity at Home and in the Office
Mar-13-2012 6:00 AM ET
DEARBORN – Animal advocate, avid book reader, mother, interior designer and businesswoman. Connie Fontaine, Lincoln’s U.S. Marketing Communications Manager, is a multi-faceted individual whose tenacity for creative thinking is helping drive a new era for the luxury brand.


Mannequin Helps Make Sure Lincoln Seats are Oscar-Worthy
Feb-22-2012 10:30 AM ET
DEARBORN – His name is Oscar. He has nothing to do with that little statue passed out each spring in Hollywood, but his work can help drivers and passengers of Lincoln vehicles feel like a star.


Lincoln a Glimpse into Lincoln’s Future with Max Wolff
Feb-21-2012 11:00 AM ET
TORONTO – As Lincoln undergoes its own significant evolution, the ROM was the perfect spot for Ford of Canada to host an intimate gathering of media for a Lincoln dinner during the Canadian International Auto Show. The group – made of up high-profile fashion media, influential business writers, society columnists, pop culture experts, as well as a celebrity or two – all had a couple things in common: an appreciation for the finer things in life and an understanding of the meaning of luxury.

Lincoln Dazzles at the Canadian International Auto Show
Feb-20-2012 6:00 AM ET
TORONTO – Last week, Lincoln kicked off its presence at Canadian International Auto Show (CIAS), with a stunning new Lincoln stand. This was the first indication for attendees that the reinvention of the Lincoln brand is underway. Sleek lines, muted palette, lush fabrics and one-of-a-kind Canadian art pieces from the Engine Gallery, created a unique and luxurious space that speaks the language of the luxury buyer. p>

Lincoln Celebrates the 54th Annual Grammy Awards by Honoring ‘Black Women in Music’
Feb-8-2012 6:00 AM ET
LOS ANGELES – Lincoln and ESSENCE will honor Grammy nominee Kelly Rowland and music industry executive Sylvia Rhone on Wednesday to help celebrate the most exciting week in music.


Majority of Metropolitan U.S. Lincoln Dealers Commit to Invest in Retail Reinvention
Feb-6-2012 6:00 AM ET
DEARBORN - More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, creating a new sales and service experience for future Lincoln owners.


The Luxury Race
Feb-6-2012 6:00 AM ET
DEARBORN - Lincoln’s Group Marketing Manager C.J. O’Donnell and his team have a long trek ahead of them as the brand undergoes a major rebirth.


Lincoln Gets Interactive with TED
Feb-2-2012 6:00 AM ET
DEARBORN - Lincoln and TED are working together to place the brand at the fingertips of the customer – literally.



Personal Touch Will Make the Lincoln Difference
Feb-1-2012 6:00 AM ET
DEARBORN - When it comes to customer service and personal connection, sometimes bigger is just, well, bigger. Jim Farley, group vice president, Global Marketing, Sales and Service, has the goal of making interaction with Lincoln customers better.


New Electronic Magazine Showcases the Lincoln Brand Journey
Jan-31-2012 9:40 AM ET
DEARBORN - Now it gets interesting…that's a phrase the Lincoln brand is embracing as it begins the journey toward capturing the hearts and minds of customers in the luxury segment.


Lincoln Uses Art to Express Reinvention of Brand at NAIAS
Jan-18-2012 6:00 AM ET
DETROIT - The Lincoln display at the 2012 North American International Auto Show (NAIAS) communicates the reinvention of the Lincoln brand through a refined blend of art and design that showcases the ultimate expression of artistry: the Lincoln MKZ Concept car.


Video: Lincoln NAIAS Press Conference
Jan-10-2012 9:00 AM ET
DETROIT – Lincoln reveals the new Lincoln MKZ Concept at the 2012 North American International Auto Show.


Lincoln MKZ Concept: Future Vision Today
Jan-10-2012 12:00 AM ET
DETROIT – The new Lincoln MKZ Concept, revealed today at the North American International Auto Show, signals a significant step in Lincoln’s reinvention, providing a clear vision of its next-generation vehicles.


Photo Gallery: Lincoln MKZ Concept
Jan-10-2012 12:00 AM ET
DETROIT: Photos of the new Lincoln MKZ Concept.


New MKS and MKT: Technology Drives Lincoln Forward
Jan-10-2012 12:00 AM ET
DETROIT – New technologies on the Lincoln MKS and MKT deliver more power, better fuel economy and an even more engaging driving experience, giving full-size luxury sedan and crossover customers fresh reasons to consider Lincoln’s newest vehicles.


Lincoln Welcomes Guests With New Art and Design Experience at 2012 NAIAS
Jan-05-2012 6:30 AM ET
DEARBORN – Lincoln’s 2012 North American International Auto Show display stands apart by engaging its guests with a complete art and design experience they can make their own.


Lincoln Intelligence Project Finds DuPont America’s “Smartest Company"
Nov-22-2011 12:00 AM ET
DEARBORN – The Lincoln brand has named DuPont "America's Smartest Company" based on its performance in the "Lincoln Intelligence Project." In recognition of DuPont as the grand-prize winner, Lincoln will make a charitable contribution of $100,000 on DuPont's behalf to United Way of Delaware -DuPont's charity of choice.


New Lincoln MKS: Refinements Signal Direction for Brand Today, Tomorrow
Nov-17-2011 12:00 AM ET
LOS ANGELES – Better handling, increased power, improved fuel efficiency, additional standard equipment, more refinement and new technologies that help drivers reduce accident risks provide luxury customers with important new reasons to consider Lincoln and its flagship sedan, the new MKS.


Lincoln MKT: Full-Size Crossover Upgraded, More Refined for Luxury Customers
Nov-17-2011 12:00 AM ET
LOS ANGELES – Lincoln’s MKT full-size crossover offers a dramatically improved ride, sharper handling, better fuel economy and new safety technologies including rear inflatable seat belts for the 2013 model year, providing customers benefits and features that match or exceed more expensive competitors.


Proof of Lincoln Evolution
Nov-16-2011 12:00 AM ET
DEARBORN - There is an adage that goes, "Don't tell me what you're going to do. Do it." On Thursday at the Los Angeles Auto Show, Lincoln is doing just that. The brand demonstrates physical proof of change with the reveals of the redesigned 2013 Lincoln MKS and 2013 Lincoln MKT.


Multi-Platform, Branded Entertainment Partnership Integrates Lincoln MKX into HISTORY®’s Hit Series BRAD MELTZER'S DECODED
Nov-16-2011 12:00 AM ET
NEW YORK – Lincoln is joining with HISTORY® for a multi-tiered partnership which includes an in-show, and Facebook integration for the network’s popular series BRAD MELTZER’S DECODED, it was jointly announced by David DeSocio, SVP, A+E Networks Partnerships and Connie Fontaine, manager of U.S. Lincoln marketing.


There's a Wolff at Lincoln's Door. His Name is Max.
Nov-09-2011 12:00 AM ET
DEARBORN - Lincoln is purposefully rebuilding its brand image, and as part of Lincoln's rebirth, designer Max Wolff has joined Lincoln to lead the Lincoln Design team in a  new, dedicated Lincoln studio.


Lincoln Automotive Financial Services Launched to Support the Lincoln Experience
Nov-08-2011 12:00 AM ET
DEARBORN – Exploring Lincoln, choosing a Lincoln and driving a Lincoln are paths along a unique journey. Now, the premium customer experience is even more seamless with available financing and exceptional service from Lincoln Automotive Financial Services.


Consumer Opinions of Lincoln Change After Experiencing New Products
Nov-02-2011 12:00 AM ET
DEARBORN - Seeing is believing.  That’s why the Lincoln Marketing Communications team has been taking its show on the road to get luxury consumers to experience for themselves all that the Lincoln brand has to offer.

R&A Ride-and-Drive Introduces Lincoln Team to Latest Technology
Nov-02-2011 12:00 AM ET
DEARBORN - Nearly 100 leading decision-makers within the company had an opportunity to experience some of the latest driving technologies developed by Ford’s Research & Advanced Engineering (R&A) team at the 2011 Lincoln R&A Technology Event held recently at the Dearborn Development Center.

Lincoln Models Add Pandora as Standard Feature
Nov-02-2011 12:00 AM ET
DEARBORN – Pandora, the leading personalized radio service, is now a standard feature on three popular luxury Lincoln models: the MKZ, MKZ Hybrid and Navigator. The vehicles arrived on dealer lots in September.

Employees Get Behind the Wheel of Lincoln
Oct-26-2011 12:00 AM ET
DEARBORN - What’s the best way to get employees excited about Lincoln? Let them get behind the wheel and experience just how far the vehicles have come. This fall, 175 lucky employees are doing just that, experiencing the Lincoln lineup firsthand.

MKZ and MKX Lead Lincoln’s Sales Improvement in 2011
Oct-19-2011 12:00 AM ET
DEARBORN – Spurred by sales of the Lincoln MKZ midsize luxury sedan and the Lincoln MKX luxury crossover, the Lincoln brand enjoyed a 2.5 percent increase in year-to-date sales through September.



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