DEARBORN – Animal advocate, avid book reader, mother, interior designer and businesswoman. Connie Fontaine, Lincoln’s U.S. Marketing Communications Manager, is a multi-faceted individual whose tenacity for creative thinking is helping drive a new era for the luxury brand.
Fontaine has been around cars her entire life. Her father, an automotive executive, traveled back and forth from Chicago to Detroit during her adolescence. She grew up with a passion for beautiful cars and an appreciation for the automotive industry.
The Midwest-born and -bred Fontaine graduated from Fremd High School in Palatine, Ill., and attended Eastern Illinois University, where she majored in business with an emphasis on marketing.
She began her career at Ford in 1985. Her accomplishments include leading the development of the award-winning “Warriors in Pink” campaign and the highly successful social media initiative “The Fiesta Movement.”
After many Sales and Marketing positions during her tenure with Ford Motor Company, two years ago she began her leadership role for Lincoln. She develops the overall communication strategy, including brand content and experiential marketing, as the brand transitions and evolves.
The award-winning communications professional continues to lead her team through collaboration and various initiatives that she is extremely passionate about. But, her enthusiasm is not limited to Lincoln programs such as “The Smartest Company in America.” It translates to everything she does, from rescuing dogs in need of shelter to spending time with the most important people in her life, her family.
Fontaine’s dedication to her job and commitment to her family has created the challenge of finding time for both. But, the same skills she uses developing strategies for a Lincoln communications plan also help create balance in her personal life.
“I think I’ve found a good balance to be able to work for the company I want to work for and do what I want to do, and still be very involved at home,” says Fontaine. “It has taken a lot of practice to learn how to balance both, but I think that is something I feel I have achieved, and it is a real skill.”
Sports are a big part of Fontaine’s family with her husband Glenn, daughter Jackie and son Brian. They are huge Detroit Lions and Tigers fans, with a particular soft spot for the New York Giants, who won the latest Super Bowl.
“We love the Tigers; we wish they would’ve gone farther last year and we had the tickets just in case they did,” says Fontaine. “My husband and son are huge football fans. They are Detroit Lions and New York Giants fans. My favorite sport is baseball.”
Fontaine’s favorite baseball player happens to be related to her. Her son plays for the University of Detroit Jesuit High School and hopes to continue at the club level next year in college.
Two of Fontaine’s extended family members include the two dogs, Badge and Gidget, a German Shepherd Lab mix and a Jack Russell Corgi mix, respectively, rescued from the Grosse Pointe Animal Adoption Society.
Besides Fontaine’s colorful career and family life, she enjoys working with colors and décor and has a talent for interior design.
“I love to remodel and decorate. I like to come up with unique combinations of styles throughout the house,” says Fontaine. “I want guests to feel comfortable in our home and enjoy the distinct environment we’ve created. I believe I have a knack for mixing colors and materials. I enjoy changing things up and keeping them fresh. I love to help friends decorate. It’s a great creative outlet and something I really enjoy doing.”
Fontaine has a couple of new decorative pieces for her Grosse Pointe Park, Mich., home as the recent recipient of the Ad Age Media Maven award and the Advertising Women of NY’s “Changing the Game Award.”