QUEBEC CITY - The all-new 2013 Lincoln MKZ and Lincoln MKZ Hybrid represent the future of the brand in both style and substance. It was designed with the Lincoln Motor Company vision in mind – that it does not want to be all things to all people, but rather everything to a certain few. Lincoln is committed to deliver vehicles that are distinctive, elegant and a delight to drive. The Lincoln MKZ truly represents the DNA of the Lincoln brand: stunning design, warm craftsmanship, charismatic drive and imaginative technology.
Lincoln has been around for 90 years, and this is a great time to be a part of the brand as it experiences a rebirth. To help tell that exciting story, Lincoln invited two groups of Canadian media to get behind the wheel of Lincoln MKZ Hybrid for themselves. The first event was held in Quebec City, Quebec, and the second at Blue Mountain, ON. Both locations captured the spirit of Lincoln – dynamic and beautiful.
Journalists were treated to a product presentation, a rural and urban drive route to get to know the vehicle, and a fuel economy challenge.
“We have such a great opportunity with the Lincoln MKZ and MKZ Hybrid,” said Peter Jansen, director, Lincoln Marketing, Sales and Service. “The luxury market is forecasted to grow 25 per cent in the next few years, and MKZ is part of the largest and fastest-growing luxury segment.”
The great news continues for Lincoln MKZ, as the 2.0-liter EcoBoost and MKZ Hybrid are offered at the same price in Canada – something unique in the Canadian luxury market.