DEARBORN - Lincoln MKZ performed well in May following its best-ever sales month in April.
“We continue to be pleased with the second month of solid MKZ performance,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “It is another proof point on our journey on the reinvention of Lincoln.”
MKZ had its best ever May sales month with 3,490 vehicles sold representing a 42 percent compared to a year ago.
“In a brand transformation there is no playbook,” said Kevin Cour, manager, Lincoln Sales and Operations. “We are consistently evolving and tweaking our plan so we can grow our overall volume as we add these products.”
The Lincoln MKZ Hybrid is being well received by consumers in California.
“Being able to introduce a product that resonates well with consumers in the most competitive luxury market in the country is a very strong leading indicator that we can grow our business in California,” said Cour.
While Lincoln is focused on conquesting new customers, increasing volume and transaction prices with new vehicles; the dealer network can’t lose focus on legacy products.
“That is challenge, quite frankly, that we haven’t mastered yet,” said Cour.
Also, unlike other premium brands, Lincoln faces a unique challenge – it is the only brand with a majority dual dealer network.
“Since we go to market through primarily dual dealer networks – and Ford has very strong products with great offers – we need ensure that our dual sales dealers are telling not just the Ford story but the Lincoln story as well,” said Cour.