SAN JUAN, Puerto Rico – In an elegant setting appropriate for a luxury vehicle, Puerto Rico got its first look at the all-new 2015 Lincoln MKC.
The small premium utility vehicle made a grand entrance at the Conservatorio de Música de Puerto Rico, where guests watched on a video screen as the MKC was driven to the venue. When the video showed its arrival the screen split open and the MKC was driven onto the terrace.
Pablo Haase, managing director of Lincoln in Puerto Rico, Caribbean and Central America, told guests the Lincoln MKC delivers spirited performance, elegant design, impeccable craftsmanship and customer-focused technologies. “The new 2015 MKC is the product of Lincoln’s reinvention, delivering new, stunning design, quality in every detail and outstanding craftsmanship. MKC is made for consumers looking for a luxury vehicle that will stand out.”
MKC is part of the first generation of all-new Lincoln vehicles. The brand is in the middle of introducing four new vehicles in four years, beginning with the launch of the all-new Lincoln MKZ midsize sedan and continuing with the all-new Lincoln MKC.
“The arrival of MKC opens the door for a generation of young consumers and families who want to first experience a true luxury brand,” said Ramón Vega, president of San Juan Lincoln. He said the dealership is committing to offering the best personalized service to its customers as part of the Lincoln experience.
The design resonated with those in attendance, who examined it closely inside and out. The evolution of Lincoln design carries through to the interior, where craftsmanship, luxury materials and a high-tech environment offer a warm, inviting space.
The most popular features with the attendees were the hands-free liftgate and MyLincoln Touch, which allows drivers to personalize MKC by using voice-activated commands or simple touch controls on an 8-inch screen. Lincoln’s signature push-button gear shifter also drew considerable attention from guests, who appreciated the resulting openness of the interior.