DEARBORN - Today, The Lincoln Motor Company is launching a new ad campaign – Luxury Uncovered.
Capitalizing on the building momentum of MKZ with the best September sales ever and five out of six record sales months, the campaign will be nameplate centric featuring the MKZ gas and hybrid models. It has a transparent, clear tone, prompting customers to ask the right questions when shopping for their next luxury vehicle.
This new campaign will build positive familiarity with the best expressions of the new Lincoln brand and demonstrate the advantages of our products by comparing ourselves to one of our biggest cross-shopped brands, Lexus.
“We want to have a consistent tone for Lincoln, one that is warm and engaging,” said David Rivers, manager, Lincoln Marketing Communications. “These new ads not only allow us to raise awareness of Lincoln in the luxury car market but also to generate two-way conversation by continuing the dialogue online through use of the Luxury Uncovered hashtag.”
The Luxury Uncovered campaign will continue to tell the story online via each of our Lincoln platforms at Lincoln.com as well as on the Lincoln Facebook page and Twitter accounts. Significant digital media takeovers will include unique online advertising on both lifestyle and automotive sites.
“Lincoln will show that is a transparent and consumer-focused luxury brand,” said Rivers. “We want to encourage potential clients to engage in conversations about Lincoln and the MKZ.”
At the end of each ad, the hashtag #LuxuryUncovered is included to further the two-way dialogue about the Lincoln brand.
To see the latest ads and share with your friends click the links below.
MKZ Hybrid Spot