PEBBLE BEACH, Calif. – Today Lincoln Motor Company previewed Lincoln Black Label – a new and higher level expression of the brand’s design, craftsmanship, and personal service and experience – at Pebble Beach.
Lincoln Black Label is a collection of unique aesthetic themes and warm personal experiences that will transcend the expectations of the most selective luxury client and elevate the Lincoln brand. Lincoln Black Label is intended to launch near the end of 2014.
Revealed on the all-new Lincoln MKZ and MKC Concept, in four exclusive exterior colors, Lincoln Black Label marks the next step in the brand’s reinvention.
“The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service; Lincoln Black Label represents our highest expression of these elements,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln.
“The progressive luxury client craves to know the story behind the products and services they engage – they want to feel that personal connection. That’s at the heart of Lincoln Black Label; we want to provide special experiences for every Black Label client before, during and after they choose their new Lincoln vehicle.”
Lincoln also is offering Black Label on every new Lincoln vehicle. This allows for more vehicles in the portfolio to be equipped with this higher-level expression of luxury, unlike other luxury car competitors which offer attributes only on its flagship vehicles.
At the heart of Lincoln Black Label are limited-edition design themes, ultra-premium materials, meticulous execution and elevated customer service.
The collection of three designer-curated themes was cultivated from nearly two dozen concepts, offering clients an emotive interior environment made from the highest quality materials.
“Each of the theme-based offerings from Lincoln Black Label is designed with a specific customer profile in mind,” said Susan Lampinen, group chief designer, Color and Material Design. “Lincoln Black Label will offer a variety of choices as well as a narrative that speaks to luxury clients – we want them to feel a personal connection with the theme and see themselves in the car.”
Lincoln Black Label themes
Center Stage, inspired by fashion and theater, is designed for the most expressive clients. The Jet Black interior is highlighted by a Foxfire Red headliner, capturing the drama of being in a dark theater with the impact of a rich, deep red accent color. Alcantara suede with uniquely designed perforation adds plush texture to the doors and seats.
Indulgence is inspired by the lure of premium chocolate to ignite a rich sensory experience. Ganache- and Truffle-colored Venetian leather with a subtle antiqued finish adds richness and depth. The Ziricote wood trim features a beautiful natural grain and color inherent in the wood with no added dyes or stains. This wood - new to the automotive industry - is often used on high end furniture and architectural trim.
Modern Heritage offers a fresh take on the classic black-and-white interior with subtle red accents. Designed for the client who appreciates a clean, modern aesthetic, the soft white interior is warm and inviting. Renewed and engineered wood trim - imbued with metal flake between its layers - creates a sparkling effect to stylishly highlight this modern classic design.
Lincoln Black Label is previewing four exclusive colors for the collection: Chroma Couture, Chroma Flame, Confidential White tri-coat and Black Tie.
In creating Lincoln Black Label, a select group of Lincoln designers were meticulous in the selection of ultra-premium materials and execution of craftsmanship to create these unique themes.
Lincoln and Black Label dealers will collaborate to create a consistent, personal and integrated client shopping and ownership experience. The entire process will provide respect for what luxury clients value most, their time.
A complete suite of elevated client services will be announced when Black Label is introduced to the market.
Clients interested in acquiring a Lincoln Black Label-equipped vehicle will find the shopping and selection process personal and enjoyable. Whether a client’s first point of contact is through the Lincoln website or at the dealership, Black Label experts will guide them through the process.
“Lincoln Black Label will offer an experience for our clients that will engage them, not overwhelm them,” said Farley. “Lincoln Black Label is another important step in our brand’s reinvention to appeal to a whole new group of progressive luxury clients.”