NEW YORK - The Lincoln Motor Company announces today signature sponsorship of the 2014 Tribeca Film Festival® in New York City, April 16-27.
Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff, the festival helps emerging and established filmmakers reach a broad, diverse and international audience.
“The creative and visionary participants of the Tribeca Film Festival mirror Lincoln,” said Matt VanDyke, director, global Lincoln. “Just as they are driving film in new and exciting ways, Lincoln offers a fresh alternative with its vehicles and client experience.
“We continue to support and encourage innovative ideas and projects that echo the Lincoln brand’s passion for the arts, design and thought leadership,” VanDyke added. “With signature sponsorship of the Tribeca Film Festival, Lincoln celebrates achievements in filmmaking.”
New for 2014 is Tribeca Interactive & Interlude: A Music Film Challenge, in collaboration with The Lincoln Motor Company, a call for filmmakers to create an interactive music film. This new initiative celebrates the growing trends in filmmaking and further extends the festival experience online.
The Lincoln Motor Company will co-sponsor Tribeca Film Festival’s popular Spotlight film section, which showcases a mix of big names, bold talents on the rise, highly anticipated new releases and festival favorites.
“We are proud to be partnering with an iconic global brand like Lincoln,” said Jon Patricof, president, Tribeca Enterprises. “Its involvement will help us further our mission of supporting filmmakers and bringing audiences the best in new independent storytelling.”
Lincoln’s support of Tribeca Film Festival builds upon its leadership in recent initiatives involving the film industry; in September, Lincoln worked with Vanity Fair and Film Independent to create a series of original short films reimagining classic Hollywood themes with emerging filmmakers.
Lincoln’s history in film
Lincoln has a longstanding relationship with films and stars. In 1939, the first 1940 Lincoln Continental Cabriolet, the top of the line for the Lincoln Zephyr range, was presented by Edsel Ford to Mickey Rooney. Rooney had played the title role in “Young Tom Edison,” which was filmed at Greenfield Village.
The 1956 Lincoln Continental Mark II – widely acclaimed as a milestone in American automotive design – was the choice of such stars as Frank Sinatra and Elvis Presley.
A notable example of the marque’s ties to Hollywood could be seen at Lincoln’s stand at the 2012 Los Angeles International Auto Show. A Lincoln built especially for Elizabeth Taylor included bespoke paint and interior that matched the color of the movie star’s eyes.
Lincoln Futura served as the basis for the Batmobile for the 1960s movie and TV show, while a 1964 Lincoln Continental played a key role at the end of the iconic fraternity movie “Animal House.”
As official vehicle of the 12-day Tribeca Film Festival, filmmakers, VIPs and special guests from around the world will get to know the new Lincoln brand – fueled by a focus on design, quality and personal service – as they are transported in style and comfort to film premieres and events throughout Manhattan.