CHONGQING, China — Fitted with new design elements and a series of upgrades, the 2013 Classic Ford Focus has been launched in China by Changan Ford Automobile (CAF), Ford’s local joint venture partner, as it pushes to strengthen the vehicle’s leadership position in the medium-sized car segment.
As the most popular medium-car nameplate in China, Ford sold more than 290,000 Classic and New Focus in 2012, a proven success of the company’s positioning strategy.
“We would like to build on the success of the nameplate; the new Classic Focus will bring Chinese customers the high-quality driving experience as usual,” said Wesley Liu, general manager, Changan Ford Sales Company. “New elements have been added to the vehicle but the price stays the same. It gives customers the best choice in terms of both quality and value.”
The new Classic Focus is equipped with new front fog lamps and re-designed alloy wheels, significantly improving the visual aspect of the vehicle. Besides the new “sports-look” exterior, the car is also equipped with a series of convenient kits including the illuminated trunk as standard, and dual zone air conditioning as optional, to further boost driving comfort. Sports Kits are also available as optional.
“The 2013 Classic Focus offers Chinese customers a new ownership experience by presenting better quality and value,” said Chen Xu, executive deputy general manager, Changan Ford Sales Company. “This is a new start of the legendary nameplate in China.”
To further promote the vehicle online, CAF launched “Classic Calls for Classic” on Weibo.com, the Chinese equivalent of Twitter. Participants can win fuel cards by posting or re-posting their dreams of classic products.