SEOUL – Ford Sales and Service Korea set an all-time sales record in November with 780 Ford and Lincoln vehicles sold. The unprecedented November performance also marks the fourth time this year Ford has set a monthly sales record, solidifying the automaker as the fastest-growing brand in the Korean import industry.
The 780 vehicles sold in November represent a 39 percent increase over November 2012 (563 sold). Year-to-date Ford and Lincoln sales total 4,697, an impressive 42 percent increase compared with the same period last year.
Setting sales records in May, July, October and November, Ford has maintained a monthly average of 40 percent year-over-year growth compared with the import industry average of 19 percent.
Jae Jung, president and CEO of Ford Korea, said, “Ford’s record success in 2013 is a testament to the love and the trust Korean customers are showing for the Ford brand.” He added, “Ford is committed to providing the most diverse and comprehensive product lineup in the domestic import car market, and the November sales seem to indicate our growth will continue until the end of this year.”
Three vehicles led Ford’s strong sales for the month. The Explorer was Ford’s top-selling vehicle in November with 244 sold. Korean customers continue to respond to its refined design, power, capacity for outdoor activity and affordable price range. Additionally, Taurus continues to be a proven favorite among Korean consumers with 114 sales recorded in November.
As for Lincoln, increased stock levels of the all-new MKZ allowed the brand to meet growing customer demand. Dealers had more than 300 customer pre-orders for the luxury premium sedan and sold an unprecedented 164 MKZs last month alone.
Another significant contributor to Ford’s success and momentum is an expanding dealer network. Ford Korea now has five dealer partners: Sunin Motors, which had sole representation for 17 years until 2011; Premier Motors, which was appointed a Ford dealer in early 2012; Haein Motors, with which Ford signed a partnership agreement in January of this year; and Leehan and The Park, which were appointed Aug. 1.
Ford opened seven new showrooms in 2013 alone, and now has 27 showrooms and 24 service centers across the nation. By next year, it is expected to have 32 showrooms, further solidifying Ford’s commitment to serving Korean customers and aggressively expanding its presence across the country.
Ford Korea has also invested in a variety of features that ensure customers enjoy a unique experience. For example, Premier’s Pyeongchon showroom opened a lounge for female customers only that is designed to ensure they have an experience tailored to their needs. The Lincoln Exclusive Lounge at Haein Motor’s Mi-ah showroom provides customers with the royal treatment, which the dealership says is a sign of dedication to the tenets of the Lincoln brand with a focus on luxury and legacy.
Ford Korea is also dedicated to providing outstanding service. The service technicians in Ford Korea’s network were even recognized at the regional Ford Service Excellence World Cup in late 2012. The service excellence competition is designed to increase the level of certification and professionalism of dealership employees through continuing education and training programs, providing customers with the best possible after-sales experience.
Ford Korea has not only shown high growth in sales and aggressive network expansion but a strong dedication to Korean society as well. Ford Korea has organized various Corporate Social Responsibility programs, including the Ford Environmental Grants program, which has taken place for the past 12 years in Korea. Additionally, Korea launched the Warriors in Pink breast cancer campaign for the first time this past October.
“While Ford Korea is committed to provide best-in-class products and services to Korean consumers through our continuously expanding network, we will also continue to strengthen our contribution to the Korean society through various CSR programs,” said Jung.