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Some of the stamps and coins studied in the Coins of E&G learning session.
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 Kids ‘Travel’ Across Export and Growth Markets

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​DEARBORN - It was a chance for kids to experience aspects of life in some of the far-flung countries that comprise Ford Export and Growth (E&G).

As part of the annual Take Your Kids to Work day celebration at Ford Motor Company, a group of 120 boys and girls got a taste of life – literally as well as figuratively – in Ford Middle East, Sub-Saharan Africa, the Caribbean and Central America and Asia Pacific, the four regions of E&G.

Laura Alexiou, digital marketing manager, divided the kids into four groups, each named for one of the regions. “It’s all about giving them a chance to experience and learn about the regions around the world that we support.”

After being issued “passports” with their names in multiple languages, they sampled foods from each of the regions in the Taste of E&G, including:

• Ethiopian injera bread and lentils
• Hummus and pita
• Korean candy
• Caribbean Tamarind candy
 
Most of the kids turned out to be willing to try something new.
 
Alexiou said the Coins and Stamps of E&G session was also hands-on. “The kids held and examined the coins and stamps and used a world map to try to figure out where they were from. They even got to take a few coins home with them.”
 
In the Flags of E&G, the kids learned about how flags flown in some of the E&G countries were created and when. They also made their own flag and took it home with them.
 
The liveliest learning session may have been Vehicles of E&G, which included a scavenger hunt. “We parked vehicles sold in our markets in the parking lot and let the kids have a close look,” said Elaine Luther, strategy and planning manager. “The vehicles were sourced from Thailand and India as well as North America, so there were some the kids had never seen before.
 
“We gave them pictures of various features, such as door handles and headlights, and they had to identify which car they belonged to.
 
The kids received stickers in their passports after each session. At the end of the day, each child received a gift bag of Ford goodies after showing their completed passport.
 
A display from the Taste of E&G learning session.

  

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5/2/2012 11:00 AM