BEIJING, China — Automakers cannot become great global players if they don’t succeed in the Asia Pacific and Africa region, Joe Hinrichs, president, Ford APA recently told the CBU (China Business Update)/WardsAuto 2012 International Conference -17th Annual International Conference & 3rd Global Automotive Symposium.
In a keynote speech, titled "China's Auto Market Size, Competition and Global Impact", Hinrichs stressed the critical role the Asia Pacific and Africa region plays in industrial growth globally, particularly China, with 45 percent of industry volume coming from the region.
"If that is the case, China could be contributing 32 million out of the 112 million of total industry volume globally (in 2020)," he said, "Long story short, if you are going to be a great player in the industry, you need to be a great player in Asia Pacific and Africa markets, and of course, a great one in China."
Hinrichs also explained Ford's plan in the world’s largest auto market.
"We’ve made a lot of announcements in the past several weeks," he said. "Since 2006, we've been investing 4.9 billion dollars with our partners in China, and our capacity will double by 2015. Plus, we are introducing 15 vehicles to China by the middle of this decade, including the four SUVs that we announced atAuto China 2012."
"We also made an announcement to build a new plant in Hangzhou," he added. "It's a beautiful city and we are proud to call it one of our new homes."
The CBU International Conference has been a value-added event with in-depth discussions involved senior Chinese and multinational executives since 1996. The forum was attended by over 50 industrial senior executives.