BANDUNG, Indonesia — Ford Motor Indonesia (FMI) invited leading lifestyle media to travel back in time with the all-new Ford Focus by visiting historic places in Bandung, the capital of West Java.
Located 768 meters above sea level, Bandung has cooler temperatures year-round than most other cities in the tropical archipelago of Indonesia.
The cool climate was deemed ideal to grow crops, with the Dutch colonials establishing tea plantations around the mountains in the 18th century. As the city grew, it gradually developed into a resort city for plantation owners. Luxurious hotels, restaurants, cafes and European boutiques were opened, and it earned the nickname of Parijs van Java, or the Paris of Java.
"Starting out early, we arrived in Bandung at around 9:00 in the morning," said Yemima Lintang Khastiti from Fimela magazine. "Our group got all-new Focus in its newest shade - Mustard Olive. With this super unique colour, we were the centre of attention when we drove around Bandung. This is so exciting!"
The first location they visited was Bosscha Observatory, the oldest observatory in Indonesia, situated 1,310 m above mean sea level.
"The steep gradient leading to the observatory area was the first challenge that we faced," said Imelda Rahmawati, a fashion journalist at Cleo. "Along the way, we tried the Hill Launch Assist. The feature alleviates the fear of rolling down the hill when starting the car on a slope."
The participants also tried their hands on other smart technologies of all-new Focus, such as Active City Stop, Blind Spot Information System, and Ford's award-winning in-car connectivity system, SYNC.
"The SYNC is definitely my favourite feature," said Ade Irawan, MAXIM magazine. "After a quick connect via Bluetooth, I could make or receive a call with voice commands. All while keeping my hands on the wheel and eyes on the road."
Following a quick tour of the observatory, they left for Villa Isola, an art-deco building in the northern part of Bandung. Overlooking the valley with a view of the city, Villa Isola was completed in 1933 by the Dutch architect Wolff Schoemaker for the Dutch media tycoon Dominique Willem Berretty, the founder of the Aneta press-agency in the Dutch East Indies.
The original purpose of the building was for Berretty's private house, but then it was transformed into a hotel after his death and now it serves as the headmastership office of the University of Education Indonesia.
At the empty lot in front of the building, the participants continued to try their hands on the all-new Focus' other smart feature, the Active Park Assist. This feature helps the driver parallel park with a touch of a button.
"The all-new Focus is equipped with an ultrasonic-based sensing system. The sensors, on the front and rear of the car, guide the all-new Focus into a parking space," explained Dian Agustina, content director, Fimelle. "I could parallel park without ever touching the steering wheel!"
Along the way to visit Bosscha Observatory, participants got their hands on the all-new Focus’ many smart features.
They finished their journey trying out automatic parallel parking with the Active Park Assist.