DETROIT - The North American International Auto Show (NAIAS) is an excellenlt location for Ford Motor Company to showcase its vision for the future and the direction we’re headed. Public days are not only a breath of fresh air and a new perspective, but a great chance for hourly employees to talk to real customers driving the same cars they build each day.
Chris Mack, tag relief operator, Dearborn Truck Plant (DTP), enjoyed working the auto show for his first time.
“I like it a lot,” he said. “It’s neat to meet people and make acquaintances.”
Mack builds the F-150, which just took home the prestigious Motor Trend Truck of the Year® award for the fourth time.
“At Ford Motor Company, we’re pretty accustomed to Ford winning awards, especially the F-150,” said Mack. “I have a great pride in knowing that I helped build the best-selling truck in America, 35 years running.”
Naji Bazzi, team leader, also works on the F-150 at DTP and raves about working at the auto show.
“I love it,” he said. “I get to interact with the people, see the faces of the people buying our trucks and get their feedback on quality and everything else.”
As Bazzi stood in front of the F-150 SVT Raptor, which was equipped with a motor that raised and lowered the body of the truck, he explained why the engine was being exposed for all to see.
“The reason they lift this Raptor up is to show everybody the beast and the belly there. It’s a 6.2-liter V8 engine, which is a monster,” said Bazzi. “People really like that – they like to see what’s inside.”
Ford Mustang was another hit at the auto show. With the 2012 Mustang, Mustang Boss 302 and Shelby GT500 to show, there was a lot for people to talk about.
Marc Brancheau, team member, Auto Alliance International and Local 3000 Sergeant of Arms, proudly represented the Mustang for his third year working the auto show.
“It’s totally enjoyable,” Brancheau said. “I get to talk to the people and I get to talk about the vehicle I build all day long.”
But the best part of the auto show for Brancheau is not just talking cars with the people, but also seeing the final product.
“When it (Mustang) comes through my station, it’s not completely finished,” he said. “The doors are off, the motor isn’t in yet and here I get to see them all completed. I can also see how many people really enjoy our cars.”
For the UAW-Ford employees at the auto show it's a great chance to talk about the products they build and really connect with the customers that drive them.
“I can’t wait to get back to the plant and let everybody know that their hard-working effort is definitely paying off,” said Bazzi. “People love our quality, they love our truck, they love our product and we’re just happy to be here representing it.”