Breast cancer is the most frequently diagnosed cancer and the leading cause of cancer death among women worldwide. Every 25 seconds, someone in the world is diagnosed with breast cancer.
Ford has been a national sponsor of the Komen Race for the Cure for 16 years.
The symbol on the Ford Warriors in Pink logo represents the powerful and the courageous individuals who fight against breast cancer.
To date, Ford has dedicated more than $105 million to support breast cancer research.
You can support the cause by purchasing Ford Warriors in Pink merchandise at www.shopwarriorsinpink.com. 100 percent of the net proceeds go to Susan G. Komen for the Cure, which means that you become a warrior every time you buy.
Total donations made to date from the sale of Ford Warriors in Pink merchandise total more than $1 million.
You can help create the Ford Warriors in Pink Virtual Quilt by clicking here. You can add a patch as an expression of support for someone you care about or as a message of encouragement to all. So far, the quilt includes more than 48,000 dedicated patches.
New merchandise for 2010 includes a men’s Warrior Argyle tie. Made of 100 percent silk king twill, the tie features Warriors in Pink symbols placed in an argyle design.
Also available is the 2010 version of the popular Warrior scarf. The 42-inch square scarf displays a pattern of Warriors symbols and their meanings.
To download a larger
version of the image on the left, click here.
***Watch the event LIVE on the Ford Warriors in Pink Facebook page starting at 6:30 p.m.***
DEARBORN -- On the eve of National Breast Cancer Awareness Month, Thursday, Sept. 30, Ford a 16-year supporter of the cause will transform its World Headquarters to glow pink for two nights in honor of all those who have been affected by the disease.
As the sun goes down in Dearborn, Mich. breast cancer survivors, along with John Felice, General Marketing manager, Ford Motor Company, will flip the switch to make it happen. Hundreds of people wearing pink and touched by breast cancer – including survivors, employees, retirees, and dealers will be on hand to show their support. The Warriors in Pink drum corp will provide the musical backdrop for this ongoing battle.
Ford Warriors in Pink is a program designed to recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Ford Warriors in Pink line of apparel and accessories is available exclusively on FordCares.com and 100 percent of net proceeds directly benefit Susan G. Komen for the Cure all year long. Ford Motor Company is a 16-year supporter of Susan G. Komen for the Cure® and has dedicated over $105 million to the cause to date.
Ford Motor Company will turn its world headquarters pink to show support for breast cancer patients and survivors across the country - and remind people that the fight against breast cancer lasts all year long.
Thursday, Sept. 30
6:00 p.m. Event begins
7:30 p.m. Opening remarks
7:45 p.m. John Felice and breast cancer survivors dedicate lighting ceremony
WHO:John Felice, General Marketing manager, Ford Motor Company
Breast Cancer Survivors
Ford Warriors in Pink drum corp
Ford Motor Company- World Headquarters / Visitor’s Parking Lot
1 The American Road
Dearborn, MI 48126