NEW DELHI – Record exports for the third consecutive month combined with steady domestic demand helped Ford India end 2012 with sales of 10,899 domestic wholesale and export units in December.
Despite persistent market challenges, domestic sales remained healthy with 6,517 vehicles sold in December this year compared to 5,978 units sold in the same month last year, a year-on-year increase of 9 percent.
Ford India’s exports rose to 4,382 cars last month – the highest-ever exports in its history, and have more than doubled from the 1,685 units exported in December last year. Exports hit an all-time high for the third consecutive month after shipments hit 4,211 units in November. Year-to-date exports stand at 30,435 – up 35 % from last year.
“Despite a tough business environment, we have seen record exports and sustained customer interest in December,” said Joginder Singh, president and managing director, Ford India. “It is great to see that we are closing the year on a positive note with strong growth momentum. As we head into 2013, we will continue to focus on providing products and services, with Quality, Green, Safe and Smart attributes, that our customers want and value,” he added.
Ford India also organised its Midnight Sale on December 5, making it the best day to buy a Ford with
the company’s 160 sales outlets across the country remaining open from 8 am till midnight and allowing customers to win free gifts and avail exciting offers on interest rates, discounts and insurance benefits. Ford India carried on the celebrations throughout the month with its ‘December Dhamaal’ campaign, generating substantial consumer interest.
In 2012, the company also stepped up its efforts to reach out to customers and reduce cost-of-ownership for them by pushing further into tier-two and three cities and towns and opening new channels of service. The first ever Ford Quick Lane service centre in Asia was launched in Bangalore this year, making routine vehicle maintenance and light-repair needs possible for customers who are short on time.
Ford India’s pan-Indian network of sales and service outlets, which stood at 200 in December 2011, have seen a 25 % spurt in the current year to reach 250 across 130 cities. The company plans to take the number to over 500 by mid-decade.