TAIPEI, Taiwan — Ford demonstrated how it continues Go Further in Taiwan at the Ford Brand Summit 2013 held at the National Chiang Kai-shek Memorial Hall, a famous local monument, landmark and tourist attraction, on April 11.
Ford and its local joint venture Ford Lio Ho (FLH) enjoyed enormous success in2012 with the launch of “Go Further”, the new brand promise, and many of the class-leading nameplates including Fiesta, Mustang, Ranger and Focus.
Ford Asia Pacific and FLH executives including Dave Schoch, group vice president and president, Asia Pacific, and Thomas Fann, president, FLH, attended and delivered speeches at the summit.
“We have enjoyed quite an achievement in the past year,” said Fann. “Under the Taiwan Better Plan, we will introduce more fantastic Ford vehicles in Taiwan in 2013, giving customers more opportunities to experience these great products.”
Ford vehicles have grown in popularity among local consumers, with the all-new Focus voted the most popular vehicle by web users and recognized as the best locally-made mid-sized vehicle at the 2013 Car of the Year Awards.
Building on that success, Ford is committed to bringing at least three new vehicles to Taiwan in 2013, including the Focus ST, the Kuga and the all-new EcoSport, which were all on display at the summit.
“You don’t have to look beyond Asia Pacific to really understand the power of the One Ford plan,” said Schoch. “When you look at this product line-up and think about where we are at this point in time, this One Ford plan is very, very powerful. I promise you we are going to turbo charge 2013.”
Speaking of Ford’s strategy in 2013, Anderson Liu, director, Marketing and Sales, FLH, said Green and Smart in-car technologies, as well as travel-friendly vehicles, such as SUVs, will have a bright future in Taiwan.
“In the wake of a Dragon Year baby boom and the changing trend of customers’ recreational habits, we expect an enormous increase in the need for SUVs,” he said. “I believe Kuga and EcoSport will meet the needs of customers in different age groups.”
Ford is committed to bringing at least three new vehicles to Taiwan in 2013, including the Focus ST, the Kuga and the all-new EcoSport.
Over 500 sales representatives sharing Ford’s commitment to Go Further in Taiwan.