CHENNAI, India — How would you describe your ideas on ‘Go Further’ armed only with some paint, crayons and paper?
Ford India put this to the test with an all-employee poster contest at the Chennai plant recently and received an enthusiastic response, unleashing a wave of imagination and creativity.
Nearly 650 employees from various shop floors rose to the challenge.
“This is the very first time we have conducted a contest on the theme ‘Go Further,’ across all the employees of Ford India and we’re very surprised at the interest it generated,” said Sathish Vasudevan, deputy manager, Employee Relations, Ford India. “People invested a lot of effort and time, and many innovative ideas regarding our brand promise came to the fore.”
Body shop submitted the largest number of entries, with an entire corridor filling up with a colourful collage of posters. There were many interesting themes on display, with contestants choosing to describe the message of Go Further from initiatives in technology, environment, teamwork and innovation.
“For me, Go Further means how Henry Ford’s enterprising spirit brought us the first automobile in the form of the Model T and how it has continued with the latest vehicles like the all-new Fiesta,” said 22-year old production associate K. Balaji, from the Quality team, whose entry was one of the top three in his shop floor. “I have tried to depict how Ford vehicles ‘Go Further’ vis-à-vis competitors and hope to win,” said G.Thangaraj, a participant from the Engine Plant.
R. Kuppuswamy, winner of the poster contest in the paint shop described his Go Further idea as an intricate mix of evolution and innovation. Using a detailed graphical chart, he showcased how evolution and innovation in various areas like biology, food, mobility and computers have progressed over the years in keeping with Go Further. “It was my original idea and I spent a lot of time thinking on how to execute it. Many of my friends have congratulated me after winning and it feels great,” he beamed.
S.Guru, a 22-year-old production associate in TCF who won first prize for his poster, drew the four gears of a car to stand for the four Ford values of Safety, Quality, Diversity and Integrity. “This is a unique initiative that has motivated our employees to understand the concept of “Go Further” and I am really proud of their active and enthusiastic participation that has made the contest a great success,” said P Senthil Kumar, vice president, Vehicle Operations, Ford India, who inspected some of the winning entries on display.
Jury members inspecting the entries.
Some of the colourful posters on display on a shop floor corridor.