BEIJING, China – Building on its deep understanding of consumer needs in the world’s largest automotive market and leveraging its global product development capabilities, Ford just unveiled the all-new Ford Escort at Auto China 2014, Asia’s largest motor show.
The unveiling and production announcement follows the reveal of the Ford Escort Concept in Shanghai last year. Built on Ford’s global C-car platform, the Ford Escort has been designed specifically to meet the needs of consumers in China, and extends Ford’s offerings in China’s fast growing compact car segment, which allows for more than 25 percent of the country’s total vehicle industry.
“The Ford Escort is a perfect example of how Ford’s global approach can be fine-tuned to meet the needs of individual markets by listening to customer feedback,” said Marin Burela, president, Changan Ford Automobile. “Taking Ford’s hugely successful C-car platform as a foundation, the all-new Ford Escort puts us in a perfect position to serve Chinese customers looking for an alternative and attainable compact car.”
The Ford Escort Concept was first unveiled at Auto Shanghai 2013, announcing that it will be designed specifically to meet the needs of consumers in China.
Ford’s market research found that many Chinese customers in the compact car segment want a sedan that places a premium on exceptional interior space, outstanding storage and practicality.
The Escort is the result of a vehicle development program aimed at addressing these needs, which brought together a team of Ford designers and engineers from across Asia Pacific and around the globe. Ford’s Australia-based AP design team, working closely with the Ford Research and Engineering Center in Nanjing, China, focused on combining the best of One Ford design and engineering capabilities to deliver a world-class vehicle created solely to meet the needs of Chinese consumers.
Together, they created a vehicle with a stylish and unpretentious exterior housing a refined and roomy interior, outstanding safety features and innovative technologies.
The Escort will join the company’s best-selling nameplate, Ford Focus, to provide more choices for consumers in China’s compact car segment, which is expected to grow to 7.2 million vehicles by 2017—bigger than the total auto market in Germany, the U.K. and France combined.
“Even as the Ford Focus remains the best-selling nameplate in China, we recognize that many consumers in China are looking for something else in a compact car,” said Luo Minggang, executive president, Changan Ford Automobile. “The Ford Escort is the answer to the question of what these consumers really want and value in a car for themselves and their families.”
At the unveiling, Ford announced that the all-new compact car will be manufactured by Ford’s Changan Ford joint venture, proving Ford’s continued commitment to introducing 15 new vehicles to China by 2015.
Harmonious and elegant design
To help set it apart in the competitive compact car segment, Ford designers gave the Escort a clean, harmonious and sophisticated design built on the One Ford global design language.
The elongated, jeweled headlamps that sit to each side of the inverted trapezoidal grille give the front of the all-new Ford Escort a greater sense of width.
At the front, elongated, jeweled headlamps set apart from the distinctive inverted trapezoidal grille give a greater sense of width. Moving around the side, designers extended the wheelbase and pushed back the A-pillar to create more athletic, premium proportions. At the rear, tail lamps that echo the headlamp design are embraced by an elegant line that creates a sculpted shoulder. Throughout the design, crisp edges and harmonious details add to a refined and elegant appearance.
Click here to read more about the design of the all-new Escort.
Outstanding safety and fuel efficiency
Ford has equipped the all-new Escort with a comprehensive range of safety features and technologies to protect all occupants, while also fulfilling a key requirement for consumers in the compact car segment.
Passive safety features on the Escort include an advanced airbag restraint system, with six airbags delivering outstanding crash protection for occupants. Offering excellent safety characteristics while improving efficiency, the body of the Escort features high-strength steel, which helps reduce the vehicle’s overall weight and improve fuel economy optimized thanks to an advanced 1.5-liter four-cylinder Ti-VCT engine that offers smooth power delivery and high efficiency.
To extend the benefits of this fuel-efficient engine, Ford has implemented a number of features on the Escort to drive fuel consumption even lower, including Electric Power Assisted Steering (EPAS) and advanced battery technologies to reduce engine load.
Innovative and convenient technologies
Inside the elegantly designed cabin, the Escort comes with a host of useful features to keep drivers and passengers entertained without compromising safety.
With the Device Dock—an innovative central dock located above the vehicle’s center console—the Escort introduces a new way to store, mount and charge devices such as mobile phones, MP3 players and satellite navigation systems, seamlessly integrating them into the in-car entertainment system. Drivers will appreciate the convenience of the Device Dock as it perfectly houses an array of portable devices and keeps them within easy reach.
The elegant interior of the all-new Escort offers a host of smart and convenient features to keep drivers and passengers entertained without compromising safety.
Another smart innovation in the Escort is Connect Radio, a smart system that allows the driver to connect a smart phone to the vehicle’s radio using Bluetooth.
“With its smart, safe and green features, the all-new Ford Escort is a compelling and attainable addition to China’s compact car segment, and a sign of how Ford continues to go further to serve customers old and new in markets around the world,” said Burela.