MAKATI, Philippines — The all-new Ford EcoSport made its much-anticipated debut in the Philippines with a media launch last January 30. The event was held at Circuit Grounds, Makati City, with a great view of the Makati City skyline serving as the perfect background to launch this urban SUV.
Kay Hart, managing director of Ford Philippines, opened the program with welcoming remarks and shared highlights of our growth story in the Philippines.
“The all-new EcoSport was designed to break through the boundaries of today’s compact car and SUV segment. With a combination of quality design, an array of smart technologies, and great value for money, it sets a completely new standard in the market,” said Hart in her message.
Minnie Valencia-Bustamante, vice president for marketing and sales, spoke about the product features and how this One Ford product is built on our four brand pillars. “The all-new Ford EcoSport is a global product that will enable our customers to experience a right-sized vehicle that has been developed with our market’s road conditions in mind, creating its own space in a highly attractive and very practical vehicle segment,” said Bustamante.
Prudz Castillo, assistant vice president for marketing, also discussed the Urban Discoveries campaign and upcoming mall roadshows, where customers can experience and test-drive the vehicle themselves.
Our two EcoSport ambassadors (click here to see the video) also made a surprise appearance. Bogart the Explorer and Petra Mahalimuyak, two YouTube sensations had a quick presentation on how the EcoSport is the perfect vehicle when journeying around Metro Manila with its space, capability and technology features. Their dialogue led to the video reveal, as two EcoSport units were driven on stage. After all the cheers and applause from the attendees, Hart went back on stage to announce the EcoSport’s variants, pricing and availability, which was the highly anticipated announcement that evening.
The night ended with great music by ‘The Sauce’ band, where media friends rocked out and sung their favorite tunes from the 80s to the present, welcoming the Chinese New Year throughout the night up to the wee hours of the morning.
Four variants of the EcoSport – powered by the global 1.5L twin independent variable camshaft timing (Ti-VCT) engine, in both automatic and manual transmissions – will be available in Ford dealerships in the Philippines starting in April, ranging from Php 775,000 ($ 17,032) to Php 975,000 ($ 21,475). It will be offered in seven dynamic colors, including Mars Red, Candy Red, Lunar Sky, Ingot Silver, Frozen White, Panther Black and Winning Blue.
Consumers can catch the EcoSport Roadshow, which will include test drives, at select malls nationwide on the following dates:
· January 31 to February 2 at Bonifacio High Street
· February 7 to February 9 at Alabang Town Center
· February 14 to February 16 at SM Marikina
· February 21 to February 23 at Glorietta 5 Atrium
· February 28 to March 2 at SM Mall of Asia
· March 21 to 23 at SM Cebu