OAKVILLE – Sales of fuel-efficient products helped to keep Ford Motor Company of Canada, Limited in the top spot for May and year-to-date. In May, overall car sales were up 21 per cent with the all-new Focus leading the pack. Truck sales dropped 10 per cent, resulting in overall sales being down about 3 per cent in May compared to the same month last year.
"Our market share increased in May, despite a slight sales decline in an industry that is down four per cent, by staying focused on delivering vehicles offering fuel-efficiency, exciting design and real value," said David Mondragon, president and CEO, Ford of Canada.
For example, the just-launched 2012 Ford Focus recently joined a list of 11 other Ford vehicles that have previously earned the Top Safety Pick award from the Insurance Institute for Highway Safety (IIHS). To earn a Top Safety Pick, a vehicle must receive a rating of “good” in offset frontal-, side- and rear-impact tests and the roof strength evaluation, as well as offer electronic stability control.
"There has been lots of volatility in the Canadian market but we remain focused on delivering the freshest showroom in the industry with a balanced lineup of cars, trucks and CUV's that meet the demands of our customers," said Mondragon.