JAKARTA, Indonesia – “I always thought American cars were gas guzzlers,” said Syubhan Akib, automotive journalist at Indonesia’s Detik.com. “This has always been my perception, until I participated in the Ford Fiesta Fuel Efficiency Challenge.”
The Fiesta is helping to continue transform perceptions of the Ford brand in markets across ASEAN, with recent fuel efficiency challenges in Indonesia and Vietnam that have reinforced its class-leading claims for fuel economy and emissions levels.
The zippy Fiesta delivered some exceptional results while demonstrating Ford's commitment to delivering class-leading fuel economy in every segment it competes. With gas prices continuing to rise, the Fiesta’s fuel economy is gaining even more appeal in a region where it’s already a key purchase consideration among customers.
In Indonesia, ten renowned automotive and lifestyle journalists were paired to drive five brand-new 1.6L Ford Fiesta hatchbacks from Jakarta to Semarang, a 460 km-long drive along the northern coastal road of Indonesia’s main Java island. Driving conditions included highways, winding roads, dirt roads, as well as congested areas including road works and road-side markets.
“The route was chosen because we wanted the drive to reflect real-life traffic conditions. The participants were encouraged to use all the convenient features in the Fiesta, but we also sealed open the air conditioner to make sure there we no unrealistic advantages,” said Lea Kartika Indra, communications manager, Ford Indonesia.
Ford appointed Sucofindo, a state-owned independent auditor, to observe and verify the Challenge results.
“Each car started the trip with a full fuel tank and tyre pressure was set at 31 psi on all tyres. We then sealed the fuel tank so they could not be tampered with,” said Sucofindo representative, Elfian Beta Jalesvevanto. “In making sure the assessment was objective, we required Ford to provide brand-new Fiestas for the drive.”
Driving a True Red Fiesta, Ahmad Biondi from Autocar and Billy Israj from Top Gear, registered the best result of 23.19 km/L. The pair drove at an average speed of 77.41 km/hour, arriving in Semarang in about ten hours.
“The event confirms that the Ford Fiesta is not only a stylish city car, but also reliable for out-of-town trips. The very efficient fuel consumption result makes the Fiesta a must-buy dream car,” said Biondi.
“The result of the independent drive highlighted Fiesta’s superior fuel efficiency,” said Bagus Susanto, managing director, FMI. “As gas prices continue to rise, exceptional fuel economy will become an important consideration in buying a car. This is a value that Fiesta clearly delivers on.”
In Vietnam, two action-packed getaways were held for customers from two popular auto forums – OtoFun and OtoSaiGon – with the routes taking one group on a 360 km scenic drive from Ho Chi Minh City in the south to the coastal town of Nha Trang, and the other on a 380 km drive from Hanoi in the north to the beachside city of Cua Lo.
The winning team on the Nha Trang drive achieved fuel efficiency of 5.21L/100K (19.19 km/L), while the winning team on the Cua Lo trip delivered fuel efficiency of 4.34L/100Km (23.04 km/L).
"It was such an exciting and fun trip. In three days, I had a great chance to discover the Fiesta's feature in fuel efficiency. For the 380 kilometre drive, the Fiesta sipped only 5.21L of fuel. What an amazing result," said Xuan An, an OtoSaiGon forum member.
"It was a great experience to drive my Fiesta from Hanoi back to my hometown. I did not expect such a great result, so I felt very happy and satisfied," said Minh Hieu, an Otofun forum member whose 1.6 AT Fiesta sedan achieved the 4.34L/100km record.
After the Vietnam Challenges, the winning teams were presented with prizes, while two Chili Orange model Fiesta cars bearing the signature of Ford President and CEO, Alan Mulally, were auctioned to raise money for disabled children in the north-western mountain provinces.
|Ten Ford Fiestas on the journey from Ho Chi Minh City to Nha Trang.
||Vietnam’s OtoFun forum members on the Cua Lo trip.
||The gas tanks are sealed shut during the Vietnam trips.|
|Xuan Hieu and his team receive prizes for their amazing result of 4.34L/100km in Ho Chi Minh City.
||The red Fiesta model car with Alan Mulally's signature.
||Sucofindo, independent auditor that supervised the Indonesia Challenge, sealing gas tanks shut.|
|The Indonesian Fuel Efficiency Challenge participants after arriving in Semarang.
||Winners of the Indonesian Challenge received an iPad 2.