COLOGNE, Germany – Ford vehicle sales and market share in its traditional 19 European markets rose in October, boosted by continued strong performance in key markets such as Germany and the UK. Overall, Ford gained market share in 15 out of the 19 traditional Western European markets.
Ford’s total vehicle sales in October rose by 4.7 per cent to 95,800, resulting in a market share gain of 0.5 percentage points to 8.1 per cent. In contrast, total industry sales in Ford’s traditional 19 European markets fell by 1.1 per cent.
Across its total 51 European markets, Ford sales grew 5.2 per cent, or 6,000 units, in October to 123,300 vehicles. Year-to-date, Ford’s sales in the 51 markets are 1,327,300, up 2.9 per cent, or 37,000 vehicles, from a year ago.
“The Ford brand is continuing to make solid progress in strengthening its position in our key traditional markets of Germany and the UK, and we also are maintaining our momentum in growth markets such as Russia and Turkey,” said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe. “Despite our relative success due to the strength of our products, it’s clear that the total auto industry sales are continuing to suffer as the European economic crisis weighs heavily on consumer confidence.”
Market sales key facts
Ford continued its sales success in Germany, where vehicle sales rose 6.8 per cent in October. Ford’s market share in Germany jumped to 8.0 per cent – 0.5 percentage points higher than October 2010. Year-to-date, Ford sales in Germany increased 18.1 per cent or 33,400 units to
217,500 – the highest sales gain of any Ford market in Europe. In the 10 months of 2011, Ford's market share in Germany was 7.4 per cent, up from 6.9 per cent last year. The strong demand for Ford vehicles was led by C-MAX and Focus, which posted increases in Germany of 184 per cent
and 16 per cent respectively in the ten months of 2011.
In the UK, where Ford is leading the market for both the month and year-to-date, Ford sold 23,500 vehicles in October, resulting in an 8 per cent gain (or 1,700 units) versus October 2010. Share was at 14.8 per cent in October, up 0.6 percentage points year-on-year, whilst year-to-date share was 15.1 per cent, up by 0.1 percentage points on the same period 2010.
Ford’s share in Turkey was 15.5 per cent in October, a reduction of 0.6 percentage points compared with October 2010. Ford's year-to-date sales volume in Turkey rose 23.5 per cent to 107,800 units compared with the same period a year ago, making Turkey the fifth-largest market
for the company by volume through the 10 months of 2011.
Russia was Ford’s third-largest market by sales volume in October, with sales of 11,400 vehicles, up 28.8 per cent. Year-to-date, Ford’s sales volume in Russia climbed to 93,700 – a 34.1 per cent improvement on 2010. Ford's Eastern European markets also were up in October by 15.3 per cent, and 21.2 per cent year-to-date.
Ford continued its market leading sales position in the UK for the month of October and continued to be year-to-date No.1 brand in the UK, Ireland, Hungary and Turkey. Ford remained the top imported brand both for the month and year-to-date in Italy.
Ford's traditional 19 European markets saw its October share rise in 15 of its traditional 19 European markets, with the highest share gains in Ireland (up 3.8 percentage points to 12 per cent), The Netherlands (up 2 percentage points to 8.3 per cent), and Switzerland (up 1.9
percentage points to 6.6 per cent).
Ford’s market share in its traditional 19 European markets year-to-date was 8.4 per cent, 0.2 percentage points lower than in the same period 2010. The lower year-to-date share this year reflects the favorable impact of scrappage schemes which were still in place in the early part of 2010 and which helped to boost Ford's small car sales at the time.
Year-to-date 2011, Ford’s sales in its total 51 markets were 1,327,300, up 2.9 per cent, or 37,000 vehicles, from a year ago.