YANGON, Myanmar – Ford Motor Company has raised its iconic blue oval more than 20 meters, or the height of a six-story building, above its new flagship dealer facility in the commercial center of Yangon, Myanmar.
Ford recently announced its market entry with exclusive dealer partner Capital Automotive. The company will be the first global automaker in Myanmar to offer complete automotive solutions, including a world-class showroom, sales and aftersales services through certified service technicians, as well as full warranties on all new Ford vehicles.
The new dealership, which will accommodate a full lineup of global Ford vehicles, has been designed and built to Ford’s global standards. The flag began flying in June, and the dealership will officially open in August.
“The Ford blue oval is a powerful symbol, recognized the world over as an icon of the company that first put the world on wheels,” said David Westerman, regional manager, Asia Pacific, Ford Export & Growth Operations. “In this same spirit, we are now working to build a solid foundation for Myanmar’s young automotive industry, and this sign represents the beginning.”
In addition to Ford’s plans to offer a full showroom and service facilities, the company is bringing in world-class training resources and technical experts to provide skills training for employee technicians, sales and service people.
In line with its century-old heritage of commitment to communities, Ford has also announced plans to launch its Conservation and Environmental Grants program in Myanmar later this year.