BRENTWOOD, England – Ford car sales in the UK beat the downward market trend in June, allowing the company to boost its market leadership with increased sales and share, compared with June 2010.
The Fiesta and Focus were once again the number one and two bestsellers in June, and for the year-to-date, with the Transit continuing its 46th year as the best-selling commercial vehicle.
Official figures released by the London-based Society of Motor Manufacturers and Traders (SMMT) show that total UK car sales in June, compared with June 2010, were down 6.2% to 183,125 units. Ford car sales of 24,461 were up from 23,716 in June 2010 and Ford's share of total car sales was 13.4%, up from 12.1%. For the year-to-date, Ford car sales total 144,481 and share is 14%.
Ford's share of the retail market in June was 11.8%, up from 10.9% in June 2010. For the year-to-date Ford's retail car share is 12.7%, up 1.1 percentage points.
The Ka, Fiesta, Focus and C-MAX all secured increased sales and share in June, compared with 2010. For the year-to-date C-MAX sales, at 9,383, are more than double the sales of 4,044 recorded for the same period last year.
Ford total vehicle sales and share were up for the month, increasing from 29,163 and 13.3 % in June 2010 to 30,628 and 14.6% last month. For the year-to-date total vehicle share is also up from 15.2 to 15.4%, compared with the same period last year, with a large contribution for this improvement coming from CV sales, which are up across the whole range. Transit, for example, increased its sales in June from 4,007 to 4,778. Total Ford CV sales increased in June from 5,447 to 6,167.
Nigel Sharp, Ford of Britain managing director, said: "Ford's position as UK market leader was consolidated further in June with sales and market share trending upwards against the background of a highly competitive market. A particularly good indicator for our business is the increase in retail car share, which again underlines both the benefit of our strong dealer network and our best-ever vehicle range."