SÃO PAULO -- Ford Trucks reported a sales record in July, with 2,630 units registered in Brazil. This volume represents an increase of 45 percent compared to the same month of last year and shows the strong momentum of Ford in the Brazilian truck market. Excluding extra-heavy, a segment where the brand does not compete, the participation was 24.4 percent.
"Within this same approach, without the extra-heavy, we are still leading in the states of Rio Grande do Sul and Santa Catarina and vice-leaders in the states of Parana, Sao Paulo and Mato Grosso do Sul," says Charles Camargo, Sales manager, Ford Trucks.
For the total year, the outcome also was positive. Ford added 15,631 units registered, an increase of 44 percent over the same period of 2009. The record performance of the brand and the whole industry was expected due to the strength of retail sales seen in June.
"The market is developing well and the result reinforces the July forecast of the industry to close 2010 with a record in the range of 150,000 units," continues Camargo. The segments of civil construction and distribution of goods are among the major warming in sales, says Camargo.
"However, the credit situation has affected retail sales in July, a smaller number of registrations is forecasted for August. Even though we still had to wait for credit releases by banks, we had a very strong demand and production," said the Ford executive.