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DEARBORN - Ford is partnering with Hispanic TV network Galavisión to broadcast live and in Spanish the championship game between USA and Japan for the 2011 FIFA Women's World Cup.As exclusive automotive sponsor, Ford is bringing the excitement of the game to millions of Hispanics this Sunday at 2:30 p.m. EST.
Recently Galavisión scored the highest ratings in Spanish-language cable history with 4.1 million total viewers that watched all or part of Mexico's victory in FIFA U-17 World Cup Mexico 2011 final.
During the game, Galavision will air dedicated Hispanic Ford Focus and Ford Fiesta TV spots developed by Ford's Hispanic agency of record Zubi Advertising.