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TAIPEI, Taiwan – The goal was to show how all functions in a dealership work together provide superb service to customers in Taiwan. At the end of the day, Ford Right lived up to its name.
Ford Lio Ho's (FLH) seventh annual Customer Service Institute (CSI) contest was held October 18.
The CSI contest is one of the Company's largest annual events – with prize money amounting to TWD 500,000 (USD 15,400) – and symbolises FLH's commitment to the Quality Care programme.
In his opening speech, Jeffery Nemeth, president of FLH, compared customer service to American football, saying that while the marketing and sales teams are hard at work on the front line, the service teams are providing solid logistical backup.
"Whether your role is in pre-sales or after-sales, we all have the same goal, which is to provide the best service to our customers. We are one team, working together to achieve this shared goal," said Nemeth.
Over 80 contestants from 16 national Ford dealerships competed in four categories: Professional Instructors, Marketing Planners, Service Advisors, and Skilled Technicians. The instructors and marketing personnel were tested on their knowledge of new Fiesta, while the service advisors and technicians had to use their skills to solve Focus issues.
At the end of the day-long competition, the Ford Right dealership in southern Taiwan walked away with the championship title. This marked the second year that the Ford Right team achieved the highest scores in each category of the CSI contest.
"It was an honour to be named CSI champions in 2007, and I'm elated to see that it's happened again in 2009. We would like to thank FLH for providing us with an opportunity to demonstrate our professional skills, and show others how we treat our customers everyday. Our continued focus on training and practice contributed to today's win," said Yang Jen-tsung, manager of Ford Right.