DEARBORN -- Ford Motor Company’s Quick Lane® Tire and Auto Center business is thriving. Quick Lane remains the fastest-growing service brand in the business and is on track to reach 600 stores nationwide in early 2010. Quick Lane is also expanding globally, recently opening stores in Singapore and Costa Rica.
“We are very pleased with the growth we’ve experienced in 2009,” said Frederiek Toney, vice president, Ford Customer Service Division. “Customers have told us they feel more comfortable bringing their vehicles to a service facility that has factory-trained technicians.”
Quick Lane offers routine vehicle maintenance such as oil and filter changes, and light repair services such as brake repairs and tire replacements.
Routine maintenance services on competitive models (non-Ford, Lincoln and Mercury vehicles) have increased year-over-year and now make up 24 percent of Quick Lane business on a national level. In addition, tire sales are up 7 percent and battery sales are up 13 percent year-over-year.
“With the rapid increase in service of competitive makes, our business has continued to grow at a very steady pace,” said Toney.
Convenience with confidence
To deliver additional convenience, customers can visit www.quicklane.com to find a center that’s closest to them, print savings coupons and review maintenance tips to keep their vehicle running at peak efficiency. The site also includes information on how to spot tire wear, how to jump-start a battery, and even how to replace a faulty oxygen sensor that could improve gas mileage by as much as 40 percent.
“The business model for Quick Lane works,” said Toney. “Take care of the customer and provide them with a great service experience, and they will continue to come back.”