BRENTWOOD, England – Ford extended its UK market lead in October with increased car sales and market share compared with October 2010.
Official figures released by the Society of Motor Manufacturers and Traders (SMMT) show that total UK car sales in October, compared with October 2010, were up 2.6% at 134,944 units. Ford's car share for October was 13.7% and it sold 18,476 units, up 2,132 units and 1.3 percentage points compared with October 2010.
The Fiesta was the UK best seller in October and the Fiesta and the Focus were the No 1 and 2 top sellers for the year to date. Transit continues as the UK commercial vehicle (CV) sales leader, capturing 21.7% of sales in the medium CV sector in October and 24.8% for the year to date.
There were significant sales increases across the Ford car range in October with Fiesta, Focus, C-MAX, Kuga and Galaxy all gaining compared with October 2010. Fiesta, for example, grew to 7,308 from 6,024, Focus increased to 5,203 from 3,888 and C-MAX to 1,723 from 460. Ford's share of retail car sales in October was 12.2 per cent, up from 10.8% a year before, and fleet share was also up to 14.9% from 13.9%.
Ford's UK CV sales leadership is in its 46th consecutive year. Total Ford CV sales for the year to date have increased to 61,493 from 52,335, in the same period last year, while Ford's 23.9% CV share is level. Ford Transit remains the UK’s best-selling CV with sales for the year to date at 48,693, compared with 38,845 in the same period in 2010.