DEARBORN -- Ford World Headquarters will shine brightly as a beacon of support for breast cancer warriors and survivors across the country on Thursday, Sept. 30, as the company officially marks the start of national Breast Cancer Awareness Month by illuminating the entire south side of WHQ in pink.
“The lighting of the Ford World Headquarters is very meaningful for everyone within Ford because it is a way for us to demonstrate that our commitment to the cause runs much deeper than just raising funds,” said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. “This event is a symbol of our continued support and a tribute to all of the brave warriors and their families who are battling breast cancer.”
Over the past 16 years, Ford has dedicated more than $105 million to Susan G. Komen for the Cure®. Ford’s Warriors in Pink is active year-round promoting awareness for breast cancer and raising money for the cause through the sale of apparel. A trailer will be on-site at Thursday’s event for anyone who is interested in purchasing 2010 apparel, including hats, t-shirts, bandanas and ties. All of the net proceeds will go to Susan G. Komen for the Cure.
Thursday’s celebration begins at 6:30 p.m. The first 500 people to arrive will receive a free Warriors in Pink t-shirt and enjoy pizza donated by Hungry Howie’s Pizza®.
At 7 p.m. Detroit-based singer-songwriter Steve Acho will perform several sets ending with a special tribute to all cancer survivors – his original song Heroes for Life.
The event will conclude at 8:30 p.m. when Mark Fields, president of The Americas, will start the countdown to turn the home of the Blue Oval pink.
To RSVP for the event, log onto www.facebook.com/fordwarriorsinpink. Go to the “event” tab and click “attending.”
If you would like to learn more about Ford Warriors in Pink, please visit www.fordcares.com.