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MANILA, Philippines – Ford Group Philippines’ (FGP) drive for sustained growth continues to bear fruit with total vehicle sales during the third quarter that increased 18 percent over the second quarter.
Ford-brand retail sales jumped 24 percent jump in the third quarter versus the previous quarter, and were up 21 percent versus the same period last year.
“We have one of the freshest lineups of new products in the country,” said Rick Baker, president, FGP. “Our product portfolio now boasts new and significantly freshened vehicles that are class-leading in quality, fuel efficiency, safety and value. Our sales results reflect that our Filipino consumers continue to appreciate Ford’s efforts to produce vehicles they want and value.”
A total of eight new vehicles have been added to FGP's portfolio over the last year. These are new Escape, Focus, Expedition, Explorer, E-150 Club Wagon, Everest, Ranger, and most recently, the Ranger Wildtrak.
The new Ford Everest leads the pack with 616 units sold in the third quarter, up 41 percent compared to the second quarter. Only one month after the 2009 Everest launched in June, the nameplate achieved its best-ever monthly sales since being introduced in 2003. Everest sales in June marked FGP’s highest single month of sales for any nameplate since the company started operating in the Philippines over a decade ago.
Other Ford nameplates topped their second quarter sales with the Ford Focus closing with a 43 percent increase, the Ford Ranger posting a 14 rise, and the E-150 Club Wagon reporting a 23 percent increase. Brisk sales of the new Ranger Wildtrak – launched last month – are expected to further boost sales of Ford's pickup lineup.
Sales of the Ford Escape and the Ford Expedition continue to trend positively, with increases in Escape and Expedition year-to-date sales of 17.5 and 19.3 percent, respectively, versus the same period a year ago.