COLOGNE, Germany – Ford Germany has been giving media a glimpse into the future as part of a nation-wide "EcoBoost" tour.
TV crews, newspaper journalists and lifestyle media were invited to five different venues throughout the country to meet senior management, learn about Ford’s cutting-edge driver assistance features, and to test-drive the latest additions to the Ford car family.
Wolfgang Booms, Director of Marketing & Sales at Ford-Werke GmbH, told media gathered at historic monastery Knechtsteden near Cologne about the economic challenges facing Ford in Germany and how the company is responding with class-leading vehicles equipped with state-of-the art technologies.
Highlights of the Tour include displays of the all-new Ford Kuga, and the all-new Fiesta ST – the fastest ever production Fiesta. Other subjects covered include Ford’s award-winning range of EcoBoost petrol engines, Ford SYNC voice-activated communications technology, MyKey with programmable keys and the new Ford car sharing concept FORD2GO.