OAKVILLE -- Ford Motor Company of Canada, Limited saw sales increase 16 per cent in June, marking the best month on record in 10 years. With 31,707 units sold, Ford of Canada posted its highest monthly sales since May 2000. Ford finishes the first half of 2010 with sales up 23 per cent, making the company the top-selling automaker in Canada. This marks the first time in more than 50 years that Ford has lead the market for two consecutive quarters.
"Any increase for Ford of Canada this month is significant when you consider that we are comparing this June's sales to an unprecedented month this time last year. In June 2009, we were the only major manufacturer to show a sales increase (Ford sales were up 25%) in an industry that was down 14 per cent and where two key competitors were in bankruptcy," said David Mondragon, president and CEO, Ford of Canada. "Customers are rewarding Ford for delivering new products they want and value – products offering leading fuel economy, quality and resale value. That’s why our business is growing."
In fact, the average resale values of Ford vehicles in Canada have increased 28 per cent during the past 18 months, according to the RVI Used Car Price Index, as a result of stronger demand for Ford's new lineup along with improved quality and durability ratings. This increase translates into an average increase of $2,196 per Ford vehicle - more than double the industry average for the same period. That means more money in customers' pockets when it is time to sell or trade their Ford for a new vehicle.
"The Ford brand now has the highest initial quality among all non-luxury brands, proving that the long-term focus on delivering value to customers is working," said Mondragon.