Nearly 100 members of online automotive communities attend Ford's DSFL training in Bogor.

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JAKARTA, Indonesia When it comes to promoting safe driving, Ford sees no boundaries.

A recent Driving Skills for Life (DSFL) training session in Jakarta showed the company's total commitment to road safety when car club members from several competitor brands participated in a day-long session.

The DSFL training, which is a global Ford programme that focuses on safe and fuel-efficient driving, took place on February 6 at the Mekarsari Fruit Park in Bogor. Nearly 100 members of online communities attended, including the Toyota Vios Club of Indonesia, the Terios Rush Club of Indonesia and the Blazer Indonesia Club.

"Our free DSFL training is open to all drivers, regardless of which brand of vehicle they own. The aim of DSFL is to raise awareness of safe driving practices and techniques among all Indonesian drivers, and we're glad these car club members appreciate the value of our programme,'' said Davy Tuilan, marketing manager, Ford Motor Indonesia (FMI).

The day kicked off with an introduction to DSFL's 10 tips for safe and fuel-efficient driving, complete with a multimedia demonstration on dangerous driving habits. Following this, participants got behind the wheel of several Ford vehicles supplied for the training to practice what they learned.

The group was joined by instructors from the Indonesian Defensive Driving Centre who demonstrated how well-trained drivers can safely navigate an obstacle-filled circuit at varying speeds. A number of training participants accompanied the instructors during the demonstration for a hands-on experience.

Despite heavy rain, the practical session proved popular among participants, whose enthusiasm for the training was clear as they drove the Ford DSFL vehicles around the course.

While their allegiance may be to different brands, the online automotive communities in Indonesia regularly gather for ''kopi darat'' (coffee shop meet-ups) or training events like Ford's DSFL programme. The groups are committed to quality and safety, and during the DSFL training demonstrated a keen interest in Ford's CSR strategy.  

In Indonesia, DSFL training is aimed at a wide target audience including Ford employees, consumers, journalists, bloggers, fleet operators and the public. Now in its second year, FMI's DSFL programme continues to receive support from the Asia Injury Prevention Foundation, National Transportation Department, National Board of Profession Certification and National Police of Indonesia – Traffic Directorate.

     
  

Ford DSFL instructors from the Indonesian Defensive Driving Centre teach safe driving techniques.

  

Participants prepare for their hands-on training in a Ford Escape.

  

A member of the Terios Rush Club Indonesia receives DSFL certification from Mr. Bintarto, director of the Indonesian Defensive Driving Centre.

     
Participants watch a demonstration by the Indonesian Defensive Driving Centre.   

One of the Ford DSFL training vehicles.

A participant gets behind the wheel for hands-on training.

Learn more about the DSFL programme and become a fan on Facebook by visiting: http://www.facebook.com/FordAPADSFL

 

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2/25/2010 12:00 AM