COLOGNE, Germany – Ford vehicle sales year-to-date in its total 51 European region markets increased by 2.5 per cent, or 35,500 vehicles, to 1,451,000 units. In November, however, sales in those markets declined by one per cent, or 1,300 units, to 123,700 vehicles.
Sales in Ford’s traditional 19 European markets fell in November by 4.4 per cent to 95,700 units compared with November 2010, as total industry sales remain weaker than a year ago.
Ford’s market share in these 19 markets was 7.9 per cent, 0.2 percentage points lower than in November 2010. Overall industry sales in these markets were down 2.4 per cent. For the year, Ford’s market share was 8.3 per cent, 0.1 percentage points lower than in the same period 2010.
“We’re pleased that we continue to see strong demand for new products, like the Focus and C-MAX, and have been able to take advantage of growth opportunities in Germany and key Eastern European markets”, said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe. “But the overall market in Europe remains challenging as consumer confidence has been dampened by the economic turmoil in the region.
“We urge decision makers to move quickly and decisively, even if the actions are painful in the short term, to begin reducing volatility in the markets and rebuilding consumer and market confidence,” de Waard added.
Germany continues to be a sales success story for Ford in 2011, as November marked the 11th successive month of sales and market share gains in the country. Ford’s November sales in Germany climbed 6.5 per cent versus the same period a year ago. Ford’s market share in Germany totalled 7.4 per cent in November, a 0.2 percentage point increase over a year ago. Year-to-date, Ford sales in Germany have increased 17 per cent, or 34,700 units, to 239,700 vehicles, and market share is 7.4 per cent, up from 7.0 per cent for the same period in 2010.
Other market highlights
Ford’s November market share rose in five of its traditional 19 European markets – Austria, France, Germany, Ireland and Switzerland – and in Turkey, Russia and Romania.
Ford’s market share in Turkey reached 18.2 per cent in November, making it the best-ever November month share for the brand in the country. New vehicle sales reached 12,100 units in November, up 5.7 per cent, or 600 units, compared to November 2010, the highest-ever for Ford for the month.
Ford's year-to-date vehicle sales in Turkey increased by 21.6 per cent to 120,000 units compared to the same period last year, marking the highest November year-to-date volume since 2007.
Russia was Ford’s fourth-largest market by sales volume in November, with sales of 11,200 vehicles, up 27.2 per cent over a year ago. In the eleven months of 2011, sales of Ford vehicles in Russia have increased by 33 per cent, or 26,200 units, to 104,900 vehicles versus the same period in 2010.
Sales in Ford’s Eastern European markets have grown 18.1 per cent year-to-date.
In the UK, where Ford led the market for both November and year-to-date, Ford achieved a market share of 15 per cent in November, 0.3 percentage points down on November 2010. Year-to-date market share was 15.1 per cent, the same as seen in the eleven months of 2010.
Ford is the No.1 brand year to date in the UK, Hungary and Turkey, and is Italy’s top imported brand.
C-MAX and Focus sales
With 12,000 units sold, the C-MAX had its best November sales volume since the first version of the car went on sale in 2003. Year-to-date sales of the C-MAX are over 114,000 units, and are the highest year-to-date November registrations for C-MAX since 2006. In France, the C-MAX was the No. 1 imported vehicle in its segment for both the month and for the eleven months of 2011.
After eight months on sale in Europe, more than 170,000 new Focus cars have been sold in Europe. In November, Ford sold 19,000 Focus cars. In the UK, the Focus is the No.2 best-selling vehicle in the market behind the Fiesta.