GENEVA, Switzerland – The Geneva Motor Show opens tomorrow with Ford staging a high profile introduction to its newest models, including the all-new Tourneo family of people movers. To generate pre-Show publicity, Ford has stages “guerilla marketing activities” in the centre of Geneva.
Watch the first of these activities here: http://myfrd.co/OperationTourneo
. More will follow in the run-up to Ford’s on-stand press conference, which will be screened live on @Ford Online (see @Fords Notes section on the homepage on Tuesday for details).