Ford’s “Guerilla Activities” in Geneva

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GENEVA, Switzerland – The Geneva Motor Show opens tomorrow with Ford staging a high profile introduction to its newest models, including the all-new Tourneo family of people movers. To generate pre-Show publicity, Ford has stages “guerilla marketing activities” in the centre of Geneva.

Watch the first of these activities here: http://myfrd.co/OperationTourneo. More will follow in the run-up to Ford’s on-stand press conference, which will be screened live on @Ford Online (see @Fords Notes section on the homepage on Tuesday for details).

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3/4/2013 7:00 AM

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