PRETORIA, South Africa — Making its South African debut at the 2013 Johannesburg International Motor Show in October, the Ford Evos Concept embodies the company’s new global design language while providing a glimpse at Ford’s future technology highlighted by the use of cloud computing to enhance the driving experience.
Created as a bespoke concept vehicle, the fastback introduces Ford’s new global design language as the momentum of the company’s One Ford product plan continues to build.
“The Ford Evos Concept was specifically developed to introduce the new Ford design direction while also showcasing future smart technologies. While you will never see this car on the road key design elements and innovations will be applied to forthcoming Ford vehicles,” says Ford South Africa Marketing Manger Gavin Golightly.
The new global design DNA has provided the company’s worldwide design teams with a common framework to guide the creation of new products, enabling them to shape a coherent family of distinctive vehicles sharing the same fundamental design character.
The Ford Evos Concept was conceived as a dramatic fastback concept, combining a striking new profile with innovative proportions. Attention-grabbing lines conceal a unique new format, with a four-door, four-seat layout which combines dynamic appearance with surprising practicality. With the length of a typical C-car, but with width of a CD-car, the Ford Evos Concept has a powerful, sporting stance.
The concept’s spectacular hinged gullwing-style doors, both front and rear, provide outstanding access to the spacious four-seat cabin.
“The role of the Ford Evos Concept is to give a clear message about where Ford is heading. Its modern design gives an indication of Ford’s intent to continue to offer a range of smart technologies, already evidenced in South Africa with the award winning EcoBoost engines and SYNC™ system,” he adds.
The Ford Evos Concept integrates technology in a holistic way meant to enrich the driving experience. By exchanging data with the cloud, the Evos extends the connected lifestyle from home and office to the vehicle, providing new possibilities for personalization and adaptability of the car.
Ford researchers have also incorporated technologies to enhance driver health and wellness while at the wheel. Features such as the heart-rate monitoring seat and certified allergy-free interiors connect to the cloud to monitor the physical state and workload of the driver, and adjust the driving experience accordingly.
Ford Evos Concept also utilizes the power of the cloud to understand driver behavior and travel patterns in order to make predictions about destinations and to adjust the control strategies for the state-of-the-art lithium-ion plug-in-hybrid powertrain. Through understanding where the driver is likely to go, Evos can intelligently switch between running on battery or engine power in order to use the least amount of energy for any situation.
“The Ford Evos concept gives us an insight into the future of Ford products and the exciting design and smart elements that we can look forward to. I have no doubt that the South African public will be eager to view the Evos Concept first hand and the Johannesburg International Motor Show taking place in October,” concludes Golightly.