BARCELONA, Spain - Ford of Europe will reveal the new Ford Mustang and a host other exciting new vehicles and technologies at a special Go Further event in Barcelona, Spain, on December 5.
Ford Executive Chairman Bill Ford and Ford Executive Vice President, Europe, Middle East and Africa, Stephen Odell will be joined by several senior Ford executives at the event, which will be attended by Ford’s full European dealer body and members of the media from across the region.
Go Further will be part of an unprecedented worldwide reveal of the Mustang that stretches across the globe – from New York to Sydney. For a video teaser of what’s to come, please click here.
The December 5 event follows on from Ford’s successful Go Further event last year in Amsterdam where Ford global CEO Alan Mulally underscored Ford’s commitment to Europe, marking the beginning of the company’s product-led transformation.
“In Amsterdam, we showed an impressive array of new vehicles and technologies and promised there was much more to come,” said Odell. “In Barcelona, we will deliver on those promises and more -- from the debut of the breath-taking new Mustang to the reveal of significant new additions to our SUV and passenger car line-ups.
“These new vehicles – part of the 25 new vehicles we will bring to market over a five-year period – are critical to our goal of returning to sustained profitability and building the Ford brand in Europe.”