COLOGNE, Germany – Ford will host a panel discussion on the evolution of mobile apps from simple games to a major role in everyday lives, at the IFA consumer electronics show in Berlin next Wednesday.
Pascal de Mul from leading music streaming service Spotify, Dr. Susan Wegner from Deutsche Telekom Innovation Laboratories, Daniel Craig from Hotels.com, Romanus Otte from multimedia company Axel Springer, and Filip Jan Depauw from Philips will join Ford technology expert Jim Buczkowski on the panel. Tech blogger Sascha Pallenberg will moderate the discussion.
The discussion will explore what the evolution of apps means for key industry players, including phone carriers, news networks, app developers and car makers; and how consumers can take content from the home, to the office and now the car.
After the discussion, Ford SYNC with AppLink technology will be demonstrated.