DEARBORN – EcoBoost, the line of Ford production car engines that provides increased power and fuel efficiency while reducing emissions, is coming to NASCAR, but not under the hood.
Ford is reaching out to its huge racing audience through a multi-tiered marketing campaign focused on EcoBoost beginning with this month’s Daytona 500.
EcoBoost, which first appeared on the NASCAR landscape as the paint scheme on the 2013 Fusion race car for its reveal in Charlotte, N.C., January 24, will serve as the primary paint scheme when defending NASCAR Nationwide Series champion Ricky Stenhouse Jr. makes his Daytona 500 debut in the No. 6 Roush Fenway Ford Fusion at the end of the month.
EcoBoost will also be featured for select races on the No. 17 Fusion of former NASCAR Sprint Cup champion Matt Kenseth throughout the 2012 Sprint Cup campaign. EcoBoost will also appear on the Mustang race cars of Stenhouse Jr. and Roush Fenway Racing teammate Trevor Bayne for select races on the 2012 Nationwide Series schedule.
“EcoBoost is one of the smart technologies from Ford that blends performance and fuel economy into one package. That's something all racers and racing fans can relate to," said Jamie Allison, director, Ford Racing. "EcoBoost engines are available now, and they will be widely available on most vehicles from Ford. We want to raise awareness of EcoBoost among NASCAR fans, so they will look for it, and ask about it when they shop for their new Fords.”
In addition to making appearances on the track, EcoBoost will be featured as the title sponsor for the NASCAR Nationwide Series EcoBoost 300 event March 17, 2012 at Bristol Motor Speedway.
What is EcoBoost?
Ford EcoBoost, which uses turbocharging and direct gasoline injection to boost engine output, reduce emissions and improve fuel efficiency by as much as 20 percent, made its debut in the marketplace in 2009 Since its debut, the engines have beaten Ford sales expectations, brought younger, more affluent customers to the brand and returned some of the highest customer satisfaction numbers the company has ever received.
Ford plans to offer EcoBoost engines in 11 vehicles in 2012, up from seven in 2011, and tripling the capacity of EcoBoost-equipped Ford vehicles. Expanded availability in high-volume nameplates helps make fuel economy more affordable for hundreds of thousands of drivers.
There were a record 127,683 EcoBoost-equipped vehicles sold by Ford in 2011.
EcoBoost engines are available worldwide on Ford vehicles, including:
• 1.0-liter three-cylinder
• 1.6-liter four-cylinder
• 2.0-liter four-cylinder
• 3.5-liter V6
EcoBoost engines are a key element of the power of choice Ford offers buyers seeking fuel-efficient solutions. From EcoBoost to hybrids and from plug-in hybrids to full electric vehicles, this year Ford will offer nine vehicles reaching an anticipated 40 mpg or more.
By 2013, Ford plans to offer an EcoBoost engine in up to 90 percent of its North American nameplates, supporting global sales of 1.5 million EcoBoost-powered vehicles per year.