RIYADH, Saudi Arabia – During ceremonies marking the 25th anniversary of Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, Ford announced plans to establish a presence in the Kingdom by opening a branch office in Riyadh.
The new branch office is yet another indication of the company’s commitment to the Middle East and to Saudi Arabia in particular – a market that’s growing both in size and importance.
The Riyadh office will help Ford provide better service to Al Jazirah by assisting them with vehicle ordering as well as marketing and after-sales efforts. It will also consult with Al Jazirah about whether the right products and services are being offered to customers, and assist in efforts to improve customer satisfaction within the Kingdom. The office is expected to open in mid-2012.
“Al Jazirah has proven to be a great partner for Ford,” said Stephen Odell, Chairman and CEO, Ford of Europe, who visited Saudi Arabia to help commemorate AJVA's silver jubilee. “We are honored to be here to celebrate their 25th anniversary and look forward to an even stronger collaboration once the new office opens.”
Sales of Ford and Lincoln vehicles in Saudi Arabia have grown exponentially and are the strongest of all the dealers in the Middle East. Ford expects to close 2011 with an unprecedented 47,000 sales in the kingdom, representing 60 per cent year-over-year growth from 2010 and making Ford the fastest-growing brand in Saudi Arabia.
Additional Dealership, Ford Investments for Future Growth
Al Jazirah Vehicles Agencies Co. is also making significant investments to ensure it is well-prepared to accommodate this growth. In 2011, Al Jazirah opened 6 new or renovated facilities and added 150 service bays throughout the Kingdom, with more to come in 2012. Al Jazirah plans to open 10 to 12 new or renovated facilities in 2012, resulting in another 200 additional service bays to better service customer maintenance and repair needs.
"As we look to 2012 and beyond, we will be relentless in our efforts to provide service excellence and enhance the ownership experience for Ford and Lincoln customers," said Odell.
Parts delivery is a key enabler to increasing customer satisfaction, and Ford is taking action to address that as well. Two weeks ago, Ford celebrated the opening of a Middle East Parts Distribution Centre in Dubai that will improve parts availability and significantly reduce the time dealers and customers will need to wait for parts to complete vehicle service repairs. The new PDC services 11 countries – including Saudi Arabia, Ford's largest market in the Middle East – and further cements Ford's commitment and presence in the region.
The $53 million parts centre is Ford’s largest single investment in the region to date and its most significant service initiative ever in the Middle East.