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Gabriel Lopez on Go Further


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 Ford of Mexico President Communicates Thoughts on the Company's Global Brand Promise

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MEXICO CITY - @Ford Online recently interviewed Ford of Mexico President Gabriel Lopez on the importance of the company's new global brand promise and how that promise impacts the work of his team.  Below is an excerpt from that discussion.

Q. How have you explained Go Further to your teams in Mexico?
A. Go Further captures the idea behind One Ford – working together to provide only the best products and services for our customers.  And this is exactly the feedback I have been getting from my people. We have really done well in getting the underlying strength of One Ford, putting it in a very simple message.

Q. In what ways have you and your team already exemplified Go Further?
A. We have a couple of great examples in Mexico.  One of them is that together with our dealers we build and maintain 212 primary schools in low-income regions of Mexico.  So all across Mexico, a Ford school is preparing children for the future.  This is not something that any automaker, or even any other company, can say.  And this program has been in place for 45 years and Ford has proven we are here in the community for the long run.  As Henry Ford used to say, you have to get there first.  You have to be there.  And then you have to be there for forever.  And this is exactly what we did with our dealers when we launched this program and decided to build the schools for those people who cannot afford to build a school and prepare the kids for the future.

Q. In what ways do you feel that Go Further contributes to the transformation of Ford? 
A. I think it’s a very good next step to One Ford even though they are separate things.  One Ford is the way we work and this is very internal.  It’s not for the customer.  But for our company Go Further is a very good second step in the transformation process because we have been putting together the plans and putting together the ideas to make sure we deliver very good products and very good services.  Now we are saying that we will be better than the rest.  So it's a very good evolution and it should be the principle guiding all of our decisions.  Otherwise we wouldn’t be delivering on the promise.  And from a customer point of view you need to make sure that whenever you promise something you can deliver it. I think it is a very good second step and it really sets the tone for the future.

  

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2/15/2012 6:00 PM