COLOGNE, Germany - New, innovative products and a stronger focus on the retail business helped Ford of Germany keep car sales stable at 19,559 units in May 2013 compared to prior year (19,746), despite a declining industry.
According to the Federal Motor Transport Authority (KBA), the industry registered 261,316 cars in May, a decline of 9.9 percent compared to the same month last year when 289,977 cars were registered.
Ford sold 19,559 passenger cars in May for a car market share of 7.5 percent. Ford’s total vehicle sales in Germany reached 21,565 units, resulting in a market share of 7.6 percent.
Ford also made significant progress in the retail segment in May, with 8,491 Ford vehicles sold to retail customers and a market share of 7.9 percent. In the same period in 2012, Ford had retail registrations of 4,896 and a 4.4 percent retail market share. As a result, Ford was the brand with the highest volume gain in the German retail segment this year as well as compared to the previous year.
Demand was particularly high for new Fiesta and Kuga, with orders reaching 22,000 and 12,000 units respectively.