COLOGNE, Germany – Ford of Germany has got off to a flying start in 2014, achieving double-digit sales growth figures in January.
The company announced 14,608 new car registrations for the month, 42.2 per cent up on January 2013. In the same period, new car registrations in the industry as a whole climbed by 7.3 per cent to 206,115 units. Ford's market share stood at 7.1 per cent, or 1.7 percentage points higher than in January 2013.
Demand for Ford's models amongst private customers was even greater - with 5,611 new car registrations – an increase of 85.5 per cent compared with January 2013. Market share among private customers rose 3.1 per cent to 7.7 per cent.
“The award-winning 1.0-litre EcoBoost engine, in particular, has aroused extraordinary and growing interest in dealerships,” said Wolfgang Kopplin, managing director, Marketing and Sales at Ford in Germany.
“We and our Ford dealers have responded to this and we're now able to offer this engine for test drives everywhere. Customers who have tried the engine are completely won over, and staff in the dealerships are reporting a lot of spontaneous purchases after test drives.”
The success of the 1.0-litre EcoBoost engine was also reflected in the January sales figures for Ford Focus and the Ford B-MAX, with registrations up 15.6 per cent and 37.2 per cent over January 2013.
Ford Kuga also enjoyed an outstanding result in January with 1,973 new car registrations up 369.8 per cent up on last year. Ford also grew its commercial and utility business in January with 2,229 new registrations - up 15.3 per cent. Market share rose by 1.1 percentage points to 11 per cent.