COLOGNE, Germany - Ford of Germany has been recognised for excellence in communications by the West German academy for communication (WAK). The company was awarded the 33rd “Dr. Kurt Neven DuMont medal” during a ceremony attended by about 200 guests in Cologne.
Bernhard Mattes collected the accolade from WAK’s CEO Prof Dr Wilfried Leven, who praised Ford’s exceptional achievements in communications. A honorific speech was also given by Peter Meyer, president of the German automobile club ADAC .
Over the years Ford’s communication activities have set new standards in many different ways – through projects with artist HA Schult, innovative commercials or by placing its models in blockbuster movies.
Ford was also the first manufacturer to introduce iPads in dealerships to facilitate the sales process. With social media becoming ever more important, Ford is also at the forefront when presenting its products and communicating with customers through social networks such as Twitter, Facebook and YouTube.
Bernhard Mattes, chairman FoG, said: “To receive such an award for excellence in communication is something special which we do not take for granted. I am very proud that Ford has been chosen as the 33rd winner of this prize.
“I am honoured to accept this award on behalf of all of our Ford employees, 24,500 in Germany alone.”