COLOGNE, Germany, Oct 15, 2013 – Strong demand across its vehicle line-up drove Ford of Europe’s sales volume up 4.6 per cent in September, marking the fourth consecutive month of volume sales growth for Ford in its traditional 19 European markets.
Ford sold 115,300 vehicles in total in September, and 824,700 in the first nine month of the year in its traditional markets. Total market share through September was 8.0 per cent, equal to the same period in 2012.
Industry sales in Ford’s 19 traditional markets grew 5.5 per cent in September, but are still down 4.3 per cent year-to-date. Ford remains the No. 2 best-selling vehicle brand for both September and year-to-date in the region.
“We are pleased about our continuing improvement in the private customer retail business. For eight consecutive months, our retail market share has grown. This is very important because it tells you about the true strength of your products in the market,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.
Ford’s passenger car retail market share in September in its five largest Western European markets -- U.K., Germany, France, Italy and Spain -- was 9.5 per cent in September, up 1.0 percentage point. September marked the eighth straight month of retail share increase for Ford.
Year-to-date, the company’s retail share was 8.4 per cent, an increase of 1.2 percentage points compared to the same period last year. Ford’s retail share for both periods are the highest since Ford started tracking retail share in 2010.
Compared to September 2012, Ford sales to retail and fleet customers increased eight percentage points to 77 per cent of total sales, four percentage points better than industry average. At the same time, Ford reduced sales to rental companies and dealer self-registrations to 23 per cent from 31 per cent a year ago.
Ford’s commercial vehicle sales were up 3.1 per cent year-to-date. This drove Ford’s commercial vehicle shares to 10.8 per cent in September, up 0.1percentage points, and to 9.5 per cent year-to-date, up 0.6 percentage points, Ford’s best
shares for both periods since 2007.
Ford’s commercial vehicle share increased in each month this year (year-over-year), except in May when it was flat.
In the UK, Ford’s largest European market by sales, Ford extended its market lead. Ford sales volume rose by 6.3 per cent to 61,700 in September and by 9.7 per cent to 303,600 year-to-date.
Ford’s year-to-date retail share was up 1.0 percentage points at 13.3 per cent. Fiesta topped the industry sales charts for both September and year-to-date. September is a traditionally strong month for the industry due to the license plate change.
In Germany, Ford’s second largest sales market, Ford sold 18,500 vehicles in September, up 2.3 per cent, in an industry that was down 0.8 per cent. Ford’s total vehicle market share grew 0.2 of a percentage point to 6.8 per cent for the month, while Ford’s retail share grew by 2.8 percentage points to 7.3 per cent. Ford’s commercial vehicle share in Germany increased 1.7 percentage points to 9.5 per cent.
In Russia, Turkey and Italy, Ford sold 77,500, 75,700 and 71,600 vehicles year-to-date, making them the third, fourth and fifth largest markets for Ford so far this year.
Sales in the countries where Ford of Europe operates through importers - most of which in the Eastern European and North African region were up 10 per cent in
Vehicle sales highlights
Ford sold 6,300 B-MAX multi-activity vehicles (MAVs) in September, adding up to 54,100 BMAX having been registered so far throughout the year. B-MAX remains Europe’s best-selling small MAV August year-to-date with a segment share of 15.8 per cent (based on Ford’s analysis of latest available Polk registration data).
Fiesta sales increased 7.1 per cent to 33,200 in the Euro 19 region, making the Fiesta the company’s best-selling model in September and also year-to-date with 219,700 units sold. Fiesta retail sales share in its segment was up 1.7 percentage points in September 2013.
Focus took the number 2 top-seller position, up 2.4 per cent in September at 24,400 units and 173,600 year-to-date. Focus retail sales share in its segment rose 1.8 percentage points in September 2013.
C-MAX September sales volume jumped 16 per cent to 9,200 and more than 75,000 throughout the year. C-MAX retail sales share in its segment grew by 4.9 percentage points in September.
Ford registered 19,600 commercial vehicles in September and 140,500 year-to-date, an increase of 3.1 per cent and 3.3 per cent, respectively. The increase was driven by strong demand for Transit Custom, and Ranger. Ranger year-to-date sales almost doubled versus thesame period last year, and were on the highest September year-to-date level since 2008.